PNW Chapter Workshop
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When: May 18, 2018
9:30 AM
Where: Fieldwork Seattle Downtown
520 Pike St #2610
Seattle, Washington  98101
United States
Contact: Nancy Hardwick

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QRCA Event

The PNW Chapter of QRCA is thrilled to announce that our upcoming workshop is scheduled for May 18. This full day event will give you the change to brush up on your business development skills as well as your creativity.  

QRCA members: USD $75
Non-members: USD $150

Fieldwork Seattle Downtown, 520 Pike St #2610, Seattle, WA 98101

We have two payment options:  

  1. Send a check (made out to “PNW Chapter of QRCA”) to 8720 SE 45th Street, Mercer Island, WA 98040
  2. If you would like to pay via PayPal, Nancy can send you an invoice or you can send the money to

Your payment guarantees your spot.
Given the popularity of these events, and the fact that we order food for you, if you register you must pay, whether or not you attend.


9:30 – 10:00am Meet and Greet – Registration – Light Breakfast
10:00 – 10:15am Announcements & Introductions
10:15am – 11:15pm A Fresh Look at Business Development. It’s Easier Than You Think! – Presentation - Marta Villanueva and Cheryl Stella Dalisay
11:15 –  11:30pm Break  
11:30-12:45pm A Fresh Look at Business Development. It’s Easier Than You Think! – Workshop - Marta Villanueva and Cheryl Stella Dalisay
12:45 – 1:45pm Lunch & Facility Tour
1:45 – 3:15pm Get Out of the Qual Box: Leverage Creative Thinking for Richer Insights – Presentation -Marta Villanueva
3:15 – 3:30pm Break
3:30 – 4:00pm Business Development Challenges - Workshop
4:00 and beyond Optional cocktails and/or dinner out  

Session Details

A Fresh Look at Business Development. It’s Easier Than You Think!
Our industry has changed drastically over the past few years, leaving us with greater competition, smaller budgets, and clients who often are choosing to go the DIY route. If you have not been consistent with business development in the past, your business may be paying the price now or in the near future. Don’t love to sell? Don’t have the time? Neither do most QRCs, according to our deep dive into this topic with QRCs at all tenures. The morning sessions will be dedicated to reviewing the results from their study and incorporate tricks of the trade from many of the best qualitative practitioners. They will highlight solutions that can be incorporated quickly into busy QRC business lives. Understanding self-imposed constraints and that business development is not “one size fits all” can lead to unique solutions that will get QRCs unstuck and on a new path to greater success.

Get Out of the Qual Box: Leverage Creative Thinking for Richer Insights
In the afternoon, Marta will also share some tips and tricks from her creative thinking models. Using Marta’s creativity tools, we’ll get a chance to bring all we’ve learned together as we workshop how we can improve our own business development efforts.  More details to come…


]Marta Villanueva is President of NuThinking Inc. She is a bilingual/bicultural expert with nearly 20 years of experience in insights. Marta has a proven track record advising Top 500 Companies. She holds a Master’s Degree from the International Center for Studies in Creativity. She is a creative thinker, grounded in marketing who gets more from consumers, using customized thinking tools. Marta has served QRCA in many roles, including co-chairing the Latino and Creativity and Innovation Special Interest Groups, 2012 conference Speaker Team Leader, and chairing the Business Development SIG. She is the QRCA 2015 Maryanne Pflug Award Winner. @nuthinkinginc

Cheryl Stella Dalisay is President of Stellar Strategic Services, Inc. Providing both qualitative and quantitative research services for the past 28 years drives her unique perspective into both disciplines. She has been intimately associated with client-side, agency-side, and supplier-side experiences that allow her to drive her business, and those of her clients, with uncommon solutions. Cheryl graduated from the University of Illinois with a “custom” B.S. in Communications/ Advertising, specializing in statistics, research methods and social psychology. She is co-chair of the QRCA Online SIG and an active participant in the Business Development SIG. She has contributed to several QRCA conference committees as a Speaker co-chair, Dine-Arounds Committee and Session Host chair. She is a single mom of 4 who gets the meaning of “too busy for business development!”

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