The Future Is Virtually Here: Using Virtual Reality for More Engaging Research
Virtual reality technology is rapidly being developed and is attracting enormous amounts of funding. This technology will certainly affect the worlds of entertainment, news, gaming, health care, business, research and other areas in a profound way. This presentation will provide an overview of virtual and augmented reality and address how this technology will likely change marketing research practices. At least a few agencies have started using VR for research and this talk will explore some of these initial case studies. You will hear the perspectives from a variety of researchers as to how they see this technology being used in the coming years.
This presentation will cover:
- An overview of virtual, augmented, and mixed reality
- Introduction to companies and technologies in this space
- How VR/AR can be used for research now and in the near future
- Suggest what facilities/platforms could do to embrace this technology
About the Presenter: David Bauer
David Bauer has spent over twenty years exploring human perceptions and behaviors and their implications for business strategy. He strives to understand how both rational and emotional elements factor into people’s decision making. Based on this approach, he founded the consumer insights agency Hemispheres in Seattle in 2003.
David and Hemispheres offer a full range of qualitative and quantitative research methods as well as ideation, user experience and business strategy. Their work covers a broad spectrum of categories including technology, retailing, consumer products, food and beverage, health care, beauty, business services and durable goods. David has conducted qualitative research across North American and Europe as well as in Colombia, Brazil, Argentina, Japan, China and Australia. He has also held positions at Q2 Brand Intelligence, Publicis Advertising, Tattoo brand consulting, Morla Design and KQEDfm.
David is a frequent speaker and panel moderator and in the past few years has presented at QRCA, the Insights Association, QUAL360, the Puget Sound Research Forum, the American Marketing Association and the Seattle chapter of the Interaction Design Association. Get a sneak preview of his presentation by reading David's article in the Summer issue of QRCA VIEWS magazine.