QRCA Chicago Chapter Summer Meeting and Workshop
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8/17/2018
When: August 17, 2018
9:30am – 3:00pm CT
Where: Plaza Research O’Hare or Online Remote Access
8725 West Higgins Road
Chicago, Illinois  60631
United States
Contact: Fiona Ray


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Chicago Meeting

Online remote access will be available for those who cannot join us in person. Details to follow.
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Getting the most out of emerging web-based tools and recruiting methods
Learn from others’ experiences

With over 2 billion smart phones in use worldwide, it’s easy to imagine the possibilities emerging in the market research industry. For qualitative, new and faster ways to leverage technology and better reach consumers via online and mobile are constantly being introduced and upgraded.

With the plethora of choices and new news, how can you choose a tool that will work best for you, your research participants and clients?   It can be risky to try something new: as we all know technology doesn’t always seem to work as promised! Sometimes it seems easier to go with what you know and are comfortable with vs having to invest in the trials and errors of trying out a new tool or approach.   

Join us as we explore and discuss four of the tools in this realm based on member experience. Each vendor will present a brief virtual “show and tell” demo, followed by open discussion among members highlighting their personal experiences and advice for how to make the most out of each.   

To cap our workshop off, we are pleased to announce that Tory Gentes will virtually present the highlights from her popular QRCA conference presentation, “Eight Tinder Dates in a Week?! In a world of social, who needs traditional recruiting methods?”  She will discuss ways to hack your toughest recruits through use of social media, with a few solid examples from her own experience to “show, not tell" the practical lessons learned.

Meeting Agenda

9:30 – 10:00   Registration/Networking
10:00 – 10:15 Opening Remarks/Meeting Kick-off
10:15 – 12:15 3 Vendor Demos, Q&A, Sponsor Experience, Discussion
12:15 – 1:00 Lunch/Tour/Networking
1:00 – 1:30 1 Vendor Demo, Q&A, Sponsor Experience, Discussion
1:30 – 2:30 Tory Presentation, Q&A, Discussion
2:30 – 2:50  Discussion – attendees share other experiences 
2:50 – 3:00 Meeting Wrap Up

Vendors Showcase: 

  • Web Community Creator: Cloud-based discussion and community platform that works like popular social applications consumers are familiar with to promotes high levels of engagement and provide deep insights.
  • Hatch Tank: Online qualitative research platform for DIY or fully managed projects that specializes in Intelligence, Innovation and Interaction.
  • Indeemo: Mobile ethnography app and qualitative research platform to capture in-the-moment behaviors and insights.
  • Respondent IO: (DIY Recruiting)  Online tool for recruiting participants across a wide range of lifestyles, interests, and industries.  

Guest Speaker: Tory Gentes, The Palmerson Group

Tory has been throughout North America, Africa, and Asia collecting ground-level insights from individuals, CEOs, founders, NGOs, and community members that she leverages to solve business problems.   She has lead a multitude of cutting-edge, award-winning domestic and international projects including several dynamic pieces for Cirque du Soleil. Tory is the 2017 winner of the Qually Award for Qualitative Excellence.

Special Summer Pricing! 

Price: 
Members $40  (early bird discount $30 until August 12th)
Non Members $50 (early bird discount $40 until August 12th)

Online remote access will be available for those who cannot join us in person. Details to follow.

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