Ycast Webinar: Charting a Course through Politically Correct Language and Plain Speaking
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When: Thursday, December 20, 2018
1:00 PM EST (UTC-5)
Where: Webinar
United States

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Which Way Do I Go at the Intersection of Authenticity & Appropriateness?

Charting a Course through Politically Correct Language and Plain Speaking”

Advance Points: 1

Naomi HendersonPresented by: Naomi R Henderson

This Ycast allows Naomi R Henderson, CEO of RIVA Market Research & Training Institute, to present her insights and views on how to carefully negotiate the landmines and pitfalls of conducting qualitative research with diverse populations, confrontational topics, clients with strong desires for definitive outcomes and other challenges of being a “thinking partner” with clients rather than an order-taker.

About Naomi Henderson:

Naomi Henderson opened RIVA in 1981 and is its CEO, directing policy and procedures for two divisions: Research and Training. She is co-founder of the RIVA Training Institute, where she serves as a Master Trainer writing curriculum for public and custom courses and fulfilling her dream to leave the industry in better shape than when she entered, by training researchers in the art and science of rigorous qualitative research techniques. Naomi has been a researcher since 1964, and has led more than 6,000 focus groups and interviewed more than 60,000 people in groups or individually and is a nationally recognized Master Moderator. She is most responsible for the well earned phrase sought after by moderators and potential clients alike: "RIVA Trained Moderator". Naomi holds a M.Ed. and a B.S. in Education and Psychology from American University. She is a licensed practitioner of NeuroLinguistic Programming [NLP], a tool that accelerates the collection of behavioral data. As well, she is a certified Master Coach and has earned certificates of completion from Synectics and the Creative Problem Solving Institute. She is a guest lecturer at George Washington University, Georgetown University and Hood College.

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