January 29-31, 2020
AT&T Executive & Education Conference Center
Austin, TX
During the 2020 QRCA Annual Conference, we are focusing on the soul of qualitative research: humanity. Our theme of Keep Qual Human is a call to action to explore how we navigate the rapidly-changing world of qualitative research. How do we stay true to the mission of understanding humans while embracing advances in technology? How can the technology of today help us empathize with people?
QRCA attendees eagerly embrace practical methods, tools and lessons from fellow members within qualitative and market research in general. We also want to inspire new thinking about best practices from outside our community and offer our attendees challenging, fresh perspectives.
Prefer to mail in your registration?
DOWNLOAD THE FILLABLE PDF FORM HEREand send in with payment to:
QRCA, Annual Conference
1000 Westgate Drive, Suite 252
St. Paul, MN 55114
Why should you attend?
Austin, Texas
With a fresh location and array of cultural experiences offered, the 2020 QRCA Conference's provides more opportunities than ever before to connect with colleagues and forward-thinking qualitative research professionals. The AT&T Center is perfectly designed
to deliver an engaging conference experience and is situated steps from the state capitol and campus within minutes of music-infused and historic neighborhoods.
Two Keynote Speakers
For the first time, attendees receive the benefit of two dazzlingly different perspectives on how to Keep Qual Human with Kristin Luck--whose career path blazed trails in the quantitative realm, and Naomi Henderson who has dedicated her life's work to elevating
qualitative practice and the humans who conduct and participate in research.
Practical Learning vs. Theory
With this year's theme of Keep Qual Human, attendees will benefit from learning how to leverage the latest technology and techniques to immediately improve their practice, grow their business, and set the pace for the future of qualitative research. Speaker sessions will be led by industry experts, fresh new faces, and people from other professions to offer a balanced yet break-through learning experience.
Business Impact
Attendees from both the buyer and supplier side will have more chances than ever to connect with new technology and research partners throughout the conference experience and in the vast Marketplace to determine how to implement new learning from the sessions to life--through strategic partnerships and new suppliers of the latest in qualitative services. Spotlights offer bonus sessions during which tools are presented in a fast-paced series of case study demonstrations.
Colleague Connections
The QRCA Annual Conference is a dazzling combination of attendees--with an exponential engagement among brilliant qualitative first and second-timers to veteran colleagues equally eager to share their wisdom. Attendees rave about the open sharing and truly unique context of the QRCA Annual Conference where collaborations begin and never end.
