A Brief History of Ethnography + Creating & Using Evocative Personas
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When: May 9, 2019
11:00am-12:15pm CT
Where: Virtual
United States
Contact: Meagan Morgan

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Have you ever wondered about the origins of the ethnographic method?
And have you ever heard about the use of personas and wondered what they actually are and how to use them to tell a more evocative and compelling research story – in innovation, strategy and beyond?

Then look no further than the upcoming Ethnography SIG webinar on May 9, 2019 where an expert Ethnographer will shed light on the creation and usage of personas in ethnographic research.

Jeanne Carré, founder and managing director of the international qualitative boutique agency Insight Culture, with over 20 years of experience in ethnographic research will share her passion and expertise in the realm of personas.

This presentation will include:

  • A brief introduction of the origins of ethnography and its evolution into a powerful qualitative market research tool
  • A definition of personas, including how they differ from typologies
  • A practical guide to how to construct personas
  • Examples of applications in innovation and strategy

WHEN: May 9, 2019 at 12pm EDT / 11am CDT / 9am PDT

WHERE:  Qual-Meeting Platform Thanks to our sponsor 2020 Research.


Jeanne Carré, originally from France but living in Germany, is the co-founder of Insight Culture, an international boutique agency based in Frankfurt, Germany. She has a double Master’s in Sociology and Cultural Anthropology. Jeanne truly is an ethnographic researcher at heart and she has been studying consumer culture across the globe for the past 25 years. She holds regular workshops and trainings on the topic of ethnographic research for clients as well as on behalf of the German market research society.

Advance Points: 1

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