NY Metro Event
Announcing the launch of a new New York Metro Chapter videocast series: CONVERSATIONS WITH CHANGEMAKERS!
Virtual and in-person one-on-one curated interview sessions with experts and thought leaders in the advertising, marketing and research space on emerging trends, newsworthy stories and research industry happenings to help you stay in-the-know.
The first session kicks off on Friday, April 19th 1:00-2:00pm EST featuring Naomi Henderson, visionnaire, author, expert moderator, DC Chapter QRCA Chair, business owner and CHANGEMAKER.
The title of this first Change Maker conversation is: “Tribes, Truth and Technology”. Naomi will be sharing her POV - interview style - on the rise of “tribalism”, "fake news and the reinterpretation of truth", the role of social media and what it all means for qualitative research and QRCA members. The takeaways are too numerous to mention right now! She will be interviewed live by Roben Allong, President of Lightbeam Communications, QRCA board secretary, and Co-Chair of the NY Metro Chapter.
This is a FREE *MEMBERS ONLY* EVENT. To borrow a phrase: #MEMBERSHIPMATTERS. Members from any chapter are able to attend.
About Naomi R. Henderson
Naomi Henderson, CEO of RIVA Market Research, started the firm in 1981 in her basement with an IBM typewriter and a two line phone. RIVA, is located in Rockville, MD, celebrating 38 years in business.
Since 1964, Naomi has personally talked to more than 50,000 individuals conducting research for clients related to products, services, issues and advertising. She has been quoted in the New York Times, Forbes, the Wall Street Journal and American Demographics. In April, 2011 her book: “Secrets of a Master Moderator” was published to leave a legacy of lessons learned over 35 years of qualitative research experience. In 2015 the third edition of Secrets of a Master Moderator was published along with an electronic format. The textbook is used by multiple universities as part of their curriculum.
She holds a BA and an M Ed. in education and psychology from American University and is a licensed practitioner of NeuroLinguistic Programming [NLP], a technique that accelerates the collection of behavioral information. She holds certificates of completion in Synectics and Creative Problem Solving [using the Osborne-Parnes Model].
In addition to her work as RIVA’s CEO, she is a Master Trainer in the RIVA Training Institute, a division of RIVA that trains researchers in tested qualitative research techniques. She has written more than 9,000 pages of curriculum to cover research content for 11 courses. The Institute has trained more than 6,000 students to date in both public and custom trainings. She has led more than 5,500 QREs with a variety of demographics from teens to seniors; from housewives to CEOs; the extremely fit to those dying from HIV/AIDS; and from the homeless to lawmakers. She is also a licensed Master Coach.
Advance Points: 1
Cost: FREE for members