Qcast: The Hidden Forces that Shape Our Decisions
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When: Thursday, May 2, 2019
12:00-1:00pm ET
Where: Online
United States

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Advance Points: 1

The Hidden Forces that Shape Our Decisions

This session is a practical guide to Behavioral Science, the heuristics that most affect market research, and some clear-cut ways to do better research with this understanding. Although many of the examples provided relate to health care, the information applies to research in any setting. The webinar is based on one of the top-ten rated presentations from QRCA's 2019 annual conference.

Colleen Welsh-AllenAbout the Presenter: Colleen Welsh-Allen

Colleen Welsh-Allen, RN, Vice President, Qualitative Research. Colleen has over 25 years of experience in the pharmaceutical and healthcare industries. As the Vice President of Qualitative Research, Ms. Welsh-Allen oversees all of the qualitative moderators and is responsible for quality control of all projects as well as moving forward innovation in qualitative research.

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