The Next Generation of Digital Qual: Narrowing the Gaps vs. Traditional Methods
Produced by Isabel Aneyba and Eva Caspary
ADVANCE POINTS: 1
Don’t miss our upcoming Ethnography SIG program on June 28!
Qualitative researchers like you are always thirsty to learn about the latest digital trends and innovations to inspire methodology design and practice.
We aim to please! Our latest webinar brings you six platform providers, three from the US and three from Europe to share their most buzzworthy digital tools.
You’ll hear about:
- The evolution of qualitative digital research: where digital has come from and what it can do for us now compared with traditional (face-to-face) research
- The gaps between client research needs and actual online research capabilities, and how to solve for them
- Their cutting-edge digital tools and what makes them unique
- The future of qualitative research and how they’re poised to offer value in the years ahead
June 28, 2019 at 12pm EDT / 11am CDT / 9am PDT via Qual-Meeting Platform
This event is FREE to both members and non-members. Please complete the registration form using the button above by June 27 at 12 pm EDT.
Contact Isabel Aneyba (firstname.lastname@example.org) and Eva Caspary (email@example.com)
Panelists and their Platforms
Ray Fischer, is the CEO of AHA! He is a true pioneer and expert in the online qualitative research space executing his first online project in 2005, launching his first platform in 2007 and launching AHA! platform in 2013. In his previous career roles at RealityCheck Consulting, Influence, and Pepsico, Fischer experienced the impact of technology on consumer and marketing research first hand.
Aha! is a global strategic online qualitative research platform developed for and by brand insights teams, market researchers and consultants. Our experienced team of market researchers and technology expert has helped dynamically shaped our comprehensive platform’s innovative evolution. We have created thousands of engaging B2C and B2B studies, uncovered rich in-the-moment insights, and delivered amazing results.
FOCUS VISION (USA)
Meegan Thye started working in the Market Research industry in 2005, with a focus on qualitative methodologies. At FocusVision, she is a Technical Sales Director educating clients on the benefits of capturing in-the-moment insights. Her extensive knowledge in the qualitative space helps clients better understand digital immersive research and brings them closer to their customer truth.
FocusVision’s innovative suite of digital qualitative research solutions includes:
- Revelation – a social media inspired, mobile and web platform that captures in-the-moment behaviors, thoughts, emotions, motivations and feedback
- InterVu – an online, webcam platform for capturing top of mind reactions in real-time with individuals and groups that can be geographically dispersed
- Video Insights – a secure, digital content management platform with powerful video editing, analysis and collaboration tools to help create impactful reports
Dr. John Whittle is senior research strategist at Further. He has a PhD in Sociology and a specialist for research on gender, identity and digital practices among Millennials. This includes exploring the relationships between teenagers on social networking sites and the role of masculinity in social interactions as well as mapping out potential future landscapes for social technology.
Further works at the intersection of strategy, human insight and digital research technology. We equip design, marketing, research and insight professionals with the tools and knowledge they need to develop breakthrough propositions, products, services and communications - faster. Further are original disruptors in online qualitative research, launching their first research platform in 2007.
Ruth Anna Wakenhut is working as Head of Business Development at KERNWERT. She is responsible for advising qualitative researchers and for the cooperation with partners and clients. She is a sociologist and has been working in the field of qualitative digital research for 10 years.
As the first independent service provider in the German-speaking area, KERNWERT are pioneers in online and mobile qualitative research and actively participate in the development of this field through innovative solutions, publications and webinars. From Berlin, we support researchers around the world – with software, our many years' experience and a broad knowledge in the field of digital qualitative research.
Henry Dann is Account Team Manager and leads business development at Liveminds. He is a recent graduate in business studies and passionate about the impact social media and technology can have in helping businesses and individuals reach their full potential.
Liveminds research technology company helps brands get authentic consumer insights, by finding fresh research participants matched on social networks. Behavioral Recruitment is a radically different approach, powered by big data on 2 billion people in 190 countries. Liveminds simple, mobile, online qual platform gets researchers closer to participants:
- Mobile apps that work online and off, so participants can capture any moment
- HD video, to vividly bring insights to life
- 33 languages, covering 4 billion people around the world
Isaac Rogers is CEO at 20|20. Previously, Isaac served as 20|20’s Chief Innovation Officer and was responsible for product strategy and development. Prior to joining 20|20, Isaac’s career included roles in business intelligence consulting, e-commerce, and government technology contracting. Isaac holds an MBA from Vanderbilt University.
20|20 is a global provider of qualitative technology, respondent recruitment, and project support services. 20|20 is a digital research partner for some of the world’s leading researchers, helping them engage their audiences through 20|20’s proprietary online platforms. Earlier this year, 20|20 released QualBoard 4.0, a ground-up reinvention of the powerful digital engagement platform.