Qcast: Using the Power of Podcasts to Explore, Collect and Deliver Insights
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When: Thursday, September 5, 2019
12:00-1:00pm ET
Where: Online
United States

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Using the Power of Podcasts to Explore, Collect and Deliver Insights

As podcasts have grown in popularity in recent years, this engaging form of storytelling and communications presents a huge opportunity for users and practitioners of qualitative research. In this Qcast, we’ll discuss how podcasts are being used to enhance the discovery and collection of insights, as well as facilitate the dissemination of those insights across client companies.  We’ll also explore different podcast styles for different types of research opportunities. 

Casey BernardAbout the Presenter: Casey Bernard, Nimble Modern Radio

Casey Bernard is the founder of Nimble Modern Radio, which provides consulting to both research professionals and small businesses on podcast production. Her podcast, Breaking Research, focuses on issues in marketing research and features professionals who are breaking research traditions to find new ways to get insights.

As an independent qualitative research consultant based in Austin, Texas, Casey’s work has included in-person and online qualitative work for major retailers, medical services, higher education, professional services and international brands. She has worked for research agencies and advertising agencies on major CPG, financial services, pharmaceutical, and utility brands in both traditional marketing research studies and early social media research. She began her career in marketing research in 2003 after receiving her MSMR from the University of Texas at Arlington. 

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