Advance Points: 1
Presented by: Jay Zaltzman
Jay admits that he really didn’t know what he was doing when he got into market research... but it all worked out in the end!
In this presentation, Jay hopes you can learn from his mistakes and grow your career more intentionally than he did. He’ll briefly tell his circuitous story (from his earliest relevant work interviewing recruits in the Israeli military to recently serving as president of the QRCA to his current work in business coaching).
He will then describe steps you can take for effective career development.
Finally, he will do some live career coaching with a volunteer or two (as time permits). Participants will benefit from hearing others’ stories, and also add their own input and advice through the chat module.
About the Presenter:
Jay Zaltzman has been president of Bureau West Market Research/Voice of the Customer for the past twenty years. He has recently expanded his business to include coaching. Jay is an active member of the QRCA and past president of the association.
Jay was born in New York and moved to Israel as a child. He received his first qualitative research training in the Israel Defense Forces, where he was an interviewer of candidates as part of the recruitment process. After his military service, he completed a BA in Psychology at Tel Aviv University. He began his career in market research after returning to the U.S. He currently lives in Palm Springs, CA, where he is co-founder of Salon for the Parched, a local think tank.