QRCA UX SIG Meeting – Diverge & Converge: What Qualitative & UX Researchers Can Learn from Each Other
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This is the first in a series of webinars to bring QRCA and UXPA members together and learn from each other. Where do qualitative researchers and UX researchers overlap? Where do they diverge? We’ll explore practical ways Quallies and UXRs can strengthen their skills, and then share case studies and ideas both groups can use to team up to deliver even more powerful insights for their clients and employers.
Jonathan Rubin believes that superb User Experiences are essential to effective government. As User Research Team Lead at the Consumer Financial Protection Bureau, he helps enhance the Bureau’s User-Centered Design capabilities, conducts oodles of research and reduces barriers to customers. He entered public service at the General Services Administration, where he was the manager of the First Fridays Usability Program and the DigitalGov User Experience Program. Previously, he ran two community newspapers in Rhode Island, and then went to Northwestern for his masters in Journalism. He is a Certified Usability Analyst, former co-chair of the Federal User Experience Community and the Federal A/B Testing community, and past board member of the DC Chapter of the UXPA. He lives in Arlington, VA with his wife Dianna, an extraordinary toddler and lots of Magic the Gathering cards.
Kristine Remer is a UX / CX research and strategy consultant in Minneapolis. She regularly helps her clients find giant bags of money by uncovering meaningful insights about their customers. In one case, she helped a company grow their online revenue from $1M per year to $1M per day. Over the past 20 years, she’s worked with companies such as 3M, Iron Mountain, Land O’Lakes, Mayo Clinic, The Home Depot, and Thomson Reuters. Prior to falling head first into UX design and research, she was a journalist and writer. Kristine received her MBA from Webster University and bachelor’s degree in journalism and art from St. Olaf College. When she’s not creating customer journey maps or plastering walls with Post-its, you can find her kayaking or watching her kids play soccer.