Qcast: Breaking Free: Empowering Clients to Take a Leap
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1/29/2020
When: Wednesday, January 29, 2020
3:30-4:30pm CT
Where: Online
United States


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Advance Points: 1

Breaking Free: Empowering Clients to Take a Leap

How do you frame your offer beyond standard proposal language to engage clients steeped in traditional approaches? What must they hear, know, believe, or anticipate to justify a new or innovative recruiting or data collection strategy? This presentation takes you deep into the thinking behind strategies to convince clients to break free of the established methodological framework for research.

susan saurage altenlohAbout the Presenter: Susan Saurage-Altenloh

Susan Saurage-Altenloh specializes in designing innovative research strategies and producing results that meet clients' information needs. Her 20+ years of experience include facilitating more than 17,000 qualitative sessions, completing thousands of quantitative surveys and hybrid projects, and securing a reputation for producing reliable, timely, applicable results. Susan’s corporate experience includes understanding and coordinating the needs, perceptions, and resources of multiple entities into a cohesive plan for marketing, service line development, and message strategy development. With Susan’s guidance, clients take the leap to incorporate new methodologies frequently…and with great success. 

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