How to...Choose the Right Online Qual Methodology
Young Quallies Chat Series: How to Navigate These Worrying Times
Advance Points: 1
Your research project - in-person focus groups with supermarket shoppers across the country - was slated to take place in a couple of months. Now, due to the coronavirus, you've been tasked to transition this project online.
- How do you align your learning objectives with the best online qualitative methodologies?
- What should you consider when choosing a method?
- What are best practices when using key methods?
Online qualitative research expert, Monica Zinchiak of Z. Research Services, will walk us through several case examples in an interactive learning session to help us become better methodologists in a time when online research reigns supreme. We'll then spend the rest of the session answering your questions.
Already have a question for Monica about choosing the right online qualitative methodology? Tell us here and we'll be sure to get to it during the session.
This session has been designed for beginner to intermediate level practitioners. While the Young Quallies Chat Sessions has been created for students and professionals aged 35 years and younger to learn with their peers in a safe space, the sessions are open to learners of any age.
About Our Guest Host
Monica Zinchiak, Z. Research Services
Monica has been conducting online qualitative research studies for the past two decades. An early adopter of online qualitative methods, she has made this her special focus, conducting primary market research studies for Fortune 500 companies, top-tier market research firms, advertising agencies and remarkable start-ups. She regularly conducts desktop depth interviews, bulletin board focus groups, journey diaries, insight communities and digital ethnographic research. She is an active member of the Qualitative Research Consultants Association (QRCA), past president for the organization, and co-chair of the Young Professionals Grant. Although she classifies herself as a general practitioner, Monica has a great deal of experience with healthcare, financial products, consumer packaged goods and advertising research.
About QRCA Young Quallies
QRCA Young Quallies is a community of students and young pros aged 35 and younger whose studies or job involves qualitative research whether as a moderator or recruiter, agency brand strategist or client-side user researcher, semiotician or anthropology grad student.
Find additional sessions of the 'How to Navigate These Worrying Times' chat series as well as other resources at https://www.qrca.org/page/young-quallies.
QRCA is a global association dedicated to advancing the impact of qualitative research and all who practice it whether you're a moderator or recruiter, agency brand strategist or client-side user researcher, semiotician or anthropology grad student. Learn more at QRCA.org.
This is a free event. Please RSVP by clicking the button above.