QRCA International Chapter: From Members to Members - Ideas Worth Spreading
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When: Tuesday, March 31 2020
10–11 am (EDT) / 4:00–5:00 pm (CEST) / 7:30–8:30 pm (IST)
Where: Online Zoom Webinar
United States
Contact: Hana Klouckova

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From Members to Members - Ideas Worth Spreading

QRCA International Chapter

Advance Points: 2



This event is free of charge to QRCA members. Please RSVP by selecting the button above.


As you might now, the QRCA International Chapter has more than 200 members worldwide. These are mostly qualitative researchers interested in the international research and often looking for reliable partners located across the globe. As we often hear that the networking is key for international researchers, and we know how many brilliant minds we have in our group, WE WOULD LIKE TO LAUNCH FOR THIS YEAR A BRAND NEW FORMAT OF OUR CHAPTER MEETINGS, WHICH WILL ENABLE US TO GET TO KNOW EACH OTHER MUCH MORE CLOSELY, called "From Members to Members - Ideas Worth Spreading." So here is the 1st session out of the planned 4 for this year. We prepared for you with our speakers some elevation speeches that will trigger hopefully an interesting conversation with our attending members.

Tradition and modernity in India; dialectic not dichotomy

Noopur Sharma and Raji Bonala, Vox Populi Research, India

The conceptual frameworks of decoding Socio-cultural nuances of a market remain largely Western in nature. Hegemony of Western models of analysis prohibits a legitimate understanding of South Asian and Eastern markets. For example, the classical Heylen’s model of consumer behavior establishes modernity and tradition as dichotomous wherein modernity is understood as individualism and tradition is exemplified by collectivism. However, for South Asian markets such as India, collectivism is pervasive. Therefore, this presentation aims to reinterpret the classical model to suit an Indian framework of analysis by establishing that Indian culture is a continuum between 'Traditional Collective' and 'Modern Collective.'

The real consumer insight and innovative ways how to uncover it

Petra Viskova, Confess Research, Czech Republic

How to recognize the Insight vs common “customer true“? Let’s reveal what are the smart questions, inspiring techniques and innovative methods for finding the real insight.

We are looking forward to see you on-line,

Hana & Ilka
QRCA International Chapter Co-chairs

In case you are interested to speak at some of the next sessions, which are planned for May, September and November, fill this "Call for Speakers" form: https://forms.gle/Nyu6mmivmkAbMVPs6 .

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