Market Research Post COVID-19: Early Predictions
QRCA New York Metro Chapter Event
Advance Points: 1
This session is open to QRCA members and non-members, whether you live in the NYC metropolitan area or not. This is a FREE event. Please RSVP by clicking the button above.
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COVID-19 has been a tipping point for online qualitative research. While adoption of these methodologies was already increasing prior to the global pandemic according to Greenbook's 2019 Insights Practice GRIT Report (published in February 2020), the inability for many marketers and researchers to meet with consumers in-person, face-to-face has forced many to pivot, changing their in-person research plans to using online methodologies.
Join QRCA's NY Metropolitan Chapter as we talk to a panel of leaders in the research and brand spaces about what this sea-change in methodology usage might mean for the qualitative research industry when the pandemic recedes.
- What shifts in methodology adoptions will become the norm post-coronavirus?
- What advances in online qualitative research might emerge?
- What should providers of qualitative research pay attention to and bone up on in order to succeed post-coronavirus? And what should buyers be focusing on?
- How might changes in consumer behavior impact the methodologies chosen by businesses and researchers?
Zoe Dowling, Ph.D. SVP Research, FocusVision
An eclectic blend of researcher, technologist, sociologist, and marketer with a rich background across functions, industries and countries, Zoe Dowling has specialized in the online world since the late 1990s. A scholar of innovation, she actively combines traditional and out-of-the-box research approaches to better understand people in today’s continually evolving world.
Zoe recently authored the new MRII University of Georgia online course, Emerging Methods and the Future of Market Research, and serves on the MRII Board of Directors. She is a regular speaker at webinars and industry conferences including ESOMAR, IIeX, MRMW and Quirks on topics relating to customer experience, marketing, trends, and storytelling.
Prior to FocusVision, Zoe was at Kantar for 9 years, most recently as SVP, Global Mobile Capability Leader. She holds a research Ph.D. in Sociology from the University of Surrey, England.
Ray Poynter, Founder of NewMR, Chief Research Officer at Potentiate
Ray is the Chief Research Officer at Potentiate, co-founder of NewMR, a Fellow of the MRS (UK), an ESOMAR Council member and well-known writer, workshop leader and conference keynote speaker.
Ray has spent the last 40 years working at the intersection of research, technology and methodology. He has held director-level positions with a range of companies including Millward Brown, Vision Critical, Virtual Surveys, Intelliquest and The Research Business.
Jamin Brazil, CEO and Co-Founder, HubUX and Host, Happy Market Research Podcast
As the previous CEO of FocusVision, Jamin Brazil was the first to bring to market a combination of qualitative and quantitative technologies that are used by 75 percent of the Fortune 100, and more than 3,000 companies globally. Prior to FocusVision, he pioneered online surveys, founding Decipher, a top survey platform in 2000.
Today, he is the CEO and co-founder of HubUx, a technology company focused on user experience and market research insights software; and the host of the Happy Market Research Podcast, the number one market research podcast, bringing you interviews with insights professionals from LinkedIn, GoDaddy, General Mills, and many more.
Tiffany Ng, Experian, Director, Consumer Insights
Tiffany’s passion for exploring the WHYs of human behavior can be traced back to her voracious curiosity to understand the effects of socio-economic inequality. This led to degrees in Psychology and Sociology at UCLA.
For over 15 years, Tiffany’s ability to tell stories through data about consumer experiences has gained her respect in different industries, including automotive and fintech. Her last 7 years at Experian’s direct-to-consumer business heading up Consumer Insights have been focused on putting the consumer at the center of strategic initiatives and creating a more empathetic work-culture.
Tiffany’s recent focus on agile/automated platforms to support traditional objectives enables her team to deliver quicker and more insights.
Tiffany has been seen speaking at different market research conferences across the country and her unique perspective on market research has been featured in Quirk’s.
Shannon Danzy, Principal, danzy consults
Shannon Danzy is Principal of danzy consults., an independent brand strategy and research consultancy. She specializes in digital qualitative research, communications testing and agile, hybrid studies that marry traditional methods with unique approaches drawn from academia to pop culture. Shannon began consulting in 2011 after a decade at ad agencies, nonprofits and leading the custom research discipline at the global media agency, Mediacom.
A graduate of Dartmouth College, Shannon is a member of the QRCA, a global association for professionals who conduct qualitative research. She founded and currently leads the QRCA’s Young Professionals Committee as well as co-chairs both the NYC/Metropolitan NY Chapter and the Diversity, Equity, and Inclusion Task Force; all efforts at developing initiatives that strengthen and diversify the future of the market research industry.