QRCA DE&I Task Force Monthly Series: Inclusive Research
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7/14/2020
When: Tuesday, July 14, 2020
2:00 pm – 3:30 pm (EDT)
Where: Virtual Event
United States
Contact: Shannon Danzy


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Inclusive Research: Making Research Accessible to People with Disabilities

QRCA DE&I Task Force Monthly Series

Advance Credits: 1

Registration

This event is FREE. Please RSVP by clicking the button above.

For more information about the Diversity, Equity and Inclusion Task Force, visit here. 

Description

The QRCA Diversity, Equity & Inclusion (DE&I) Task Force Monthly Series will feature leaders and experts to discuss critical topics concerning race, gender, culture, stereotypes and beyond. Following each session, an open and frank conversation on the topic will be held, moderated by members of the DE&I Task Force.

When products and services are inclusive, everyone wins. Curb cutouts facilitate wheelchairs, baby strollers, and rolling suitcases. Smartphone interfaces which can be operated with one hand work for people with an amputated limb, a broken arm, or a heavy bag full of groceries.

What about the research we do? The research informing and testing these ideas should also be inclusive. How do we apply these same principles to qualitative and quantitative research and how do we get our clients excited about the potential insights? In this presentation we will discuss the foundational understanding of people with disabilities, why we should make our research inclusive, and how to best make our research accessible to people with disabilities. When we conduct research inclusively, everyone wins.

Presenters

Lauren Isaacson, Founder at Curio Research

Lauren IsaacsonLauren Isaacson is a market and user experience research consultant from Vancouver, British Columbia by way of Los Angeles, California. Before striking out on her own, Lauren worked on research, analysis, and strategy projects for Nissan and Infiniti Motors, Microsoft, and other business-to-business and non-profit organizations, helping them better understand and service their customers. She now does the same on a consulting basis for TELUS Digital, Blink, Mozilla, SAP, Applause, Coast Capital Savings, Macadamian, Motivate Design, and more as the founder and research director at Curio Research.

Lauren is the current chapter co-chair of the QRCA Pacific Northwest Chapter and the former chair of the BC chapter of the Marketing Research and Intelligence Association. She also regularly speaks at UX conferences in North America and Europe.

Glenda Sims, CPWA, Director of Accessibility Services at Deque

Glenda SimsGlenda Sims is the Director of Accessibility Services at Deque, where she shares her expertise and passion for the open web with government organizations, educational institutions, and companies ranging from small business to Fortune 50.

Glenda is an advisor and co-founder of AccessU, and served as the lead judge for AIR (Accessibility Internet Rally). She spent over a decade as a senior developer at the University of Texas at Austin, where she helped support the university’s central web site and worked as an accessibility expert and web standards evangelist along with her mentor and hero, Dr. John Slatin.

Glenda co-authored the white paper "A11Y Wars: The Accessibility Interpretation Problem" with the amazing Wilco Fiers. Glenda is an active member of the W3C Accessibility Guidelines Working Group and the IAAP Global Leadership Council.

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