Ycast Webinar: Games Aren’t Just For Entertainment
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When: Thursday, August 13, 2020
1:00pm – 2:30pm ET
Where: Webinar
United States

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Advance Points: 1


QRCA Ycasts are a webinar series created for young pros, by QRCA young pro members.

Session Fee:
$0 for attendees aged 35 and younger

QRCA Ycasts are a webinar series created for young pros, by QRCA young pro members. Please note: This event will only be open to students and young pros aged 35 and younger. A session recording will be made available to all QRCA members 48-72 hours after the event on the Young Quallies webpage.

When’s the last time you played a game?

Two minutes ago you say? Five?

How about the last time you created a game to use in a survey? During an online focus group? Did you know that playing games could save the world?

Join other students and young professionals to learn how games and gamification can drive high levels of engagement in market research studies and with brands. When you leave this session, not only could you be Dungeon or Animal Crossing Master, you’ll understand the science behind why games are so engaging and what successful game-based research looks like. You’ll also get to know why so many industries from retail to non-profits are employing gamification to make non-fun experiences, well, fun.

Part I: Workshop: Congrats, You’re a Game Designer!
What better way to learn about gamification than by designing a game? Betty Adamou, the inventor of ResearchGames™ and author of and author of the acclaimed research book “‘Games and Gamification in Market Research”, will lead a mini-workshop where attendees will create and discuss their own games.

Part II: Crash Course in Game Design Fundamentals
Using case studies, Betty will then break down how games work and teach the foundations of game-based design in research and marketing.

Part III: Say No More: A Case Study
You're inspired by gaming, but you're a newbie when it comes to game design? You're in good company. Meghan Lazier, a 2019 QRCA Young Professionals Grant recipient, will present a case study about ‘Say No More’, a game she co-created as a student about trafficking. (Yes, you read that correctly.) She'll share why she became convinced that games are a critical tool for finding new insights in qualitative research and how to evaluate games as a tool, whether you're interested in using them for breaking the ice or going deeper into your research.

Extra Life!: Let’s Play
We invite any attendees to stick around for another 30 minutes (2:30-3:00p ET) to have fun playing a game or two with peers.

Discover recordings of previous Ycasts at https://www.qrca.org/ycast.

About QRCA Young Quallies

QRCA Young Quallies is a community of students and young pros aged 35 and younger whose studies or job involves qualitative research whether as a moderator or recruiter, agency brand strategist or client-side user researcher, semiotician or anthropology grad student. QRCA is the largest and most collaborative community of qualitative professionals worldwide. Learn more at https://www.qrca.org/page/young-quallies or email youngpro@qrca.org. Or follow us on Twitter at

Take advantage of some bonuses for you courtesy of our presenters…

  • We’ll be raffling off a FREE 60-minute Portfolio Party session with Meghan Lazier during this event! The winner can use the session for career coaching or a review of their portfolio/resume/LinkedIn profile.

    What’s Portfolio Party you ask?
    Portfolio Party creates meaningful professional development experiences and workshops for people with creative careers. You’re doing what you love, and people are paying you to do it. Congrats! But no one is paying you to create your own website. Which must be why it’s a humdrum patchwork of screenshots and hyperlinks. In an hour session, we'll review your website (or LinkedIn/resume) to make sure your online presence reflects your outsized talent.

    You must be present at this event in order to win the raffle.

  • Get 20% off Betty Adamou’s popular book “Games and Gamification in Market Research” when you use the code GAMIFICATION20 at https://www.koganpage.com/product/games-and-gamification-in-market-research-9780749483357. The companion website to the book can be found at https://www.gamesandgamification.com

  • Keen to learn more about applying games and gamification to solving business problems?

    Use code QRCA2020 to receive a 15% discount on one of Betty Adamou’s virtual gamification workshops. She leads three activity-lead and fun workshops:
    • Gamification in Marketing
    • Gamification in Market Research
    • Gamification in Training and Education

    More information can be accessed via https://www.bettyadamou.com/workshops


Session Presenters and Bios:

  • Betty Adamou, Founder of Research Through Gaming, ResearchGame Expert and Designer, Author, and Columnist
    Betty Adamou is the inventor of ResearchGames™, Founder of Research Through Gaming, and author of highly industry acclaimed book ‘Games and Gamification in Market Research’. Betty is an in-demand designer, and regularly works on behalf of Fortune 500 brands and agencies where she creates engaging and data-driven ‘ResearchGames’. Her games have been played by tens of thousands of people worldwide, and to great user feedback.

    Betty has been named “1 of 7 women shaping the future of market research”, a ‘revolutionary’, a ‘pioneer’, and has won multiple awards for her work. She has been interviewed by publications globally on her innovative approach to research - most recently on BBC radio in the UK.

    You can connect with Betty at:
    Website: www.bettyadamou.com
    Research World Column “How Games Are Changing the World”: https://bit.ly/GamesColumn
    Research Through Gaming website: www.researchthroughgaming.com
    Instagram: @BettyAdamou
    Twitter: @BettyAdamou
    LinkedIn: www.linkedin.com/in/bettyadamou

  • Meghan Lazier, Co-Founder, Say No More
    Meghan Lazier helps better policy through design. She is a Design Research Lead at Capital One where she’s helping translate complex data privacy regulations into thoughtful experiences for consumers. She has worked to improve how Americans interact with government through high visibility projects at the Federal Reserve Board, the Consumer Finance Protection Bureau, the Department of Veterans Affairs, the Millennium Challenge Corporation and the Office of Personnel Management. Her work has been featured in the New York Times and Fast Company. Meghan is a 2019 QRCA Young Professionals Grant recipient.

    You can connect with Meghan at:
    Website: www.meghanlazier.com
    Portfolio Party: www.portfolioparty.com
    LinkedIn:  www.linkedin.com/in/meghanlazier
    Twitter: @meglaz

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