QRCA UX SIG: Inclusive Research: Applying UX and qualitative research methods to meet the needs...
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8/12/2020
When: Wednesday, August 12, 2020
12:00 pm – 1:00 pm (EDT)
Where: Zoom Meeting
United States
Contact: Russell Edwards

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Inclusive Research: Applying UX and qualitative research methods to meet the needs of individuals with limited health literacy skills

QRCA UX SIG

Advance Credit: 1

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Description

The UX SIG is proud to announce the next installment of our joint webinar series with the UXPA. Please mark your calendars for 12 PM ET on August 12th and register for this exciting presentation!

We struggle with complex health information. Given that 9 out of 10 individuals have limited health literacy, and many people are using and relying on digital products to meet their health needs, research with low health literacy and vulnerable populations is important to ensure we are creating products and services that are inclusive and helpful for everyone. In this webinar, we will discuss the challenges and successes of doing research with low literacy participants from recruitment to data analysis. Additionally, we will discuss how we use a human-centered design approach in conjunction with more traditional qualitative methods to ensure our research strategy works to design products and messages that lead to healthy behavior change.

Meet the Presenters: Nakeva Redmond, Brittany Linton and Kerrie Kauer

Nakeva Redmond, MPH is a seasoned public health professional and masterful research manager. She oversees a large portfolio of mixed-method studies, drawing on health literacy and usability best practices to guide product recommendations. Nakeva’s sharp instincts help her solve tricky UX research problems — and her warm demeanor helps study participants and research team staff always feel at ease.

Kerrie Kauer, PhD is a seasoned researcher specializing in ethnographic and user experience methods to help solve structural and systemic issues related to health and wellness. She is also certified design-thinking facilitator who engages with participants and stakeholders alike to collaboratively solve some of our worlds most complex issues related to health behavior and health communication. With more than 20 years of research experience in academia and business, Kerrie brings a wealth of knowledge and strategic insight into all of her projects.

Brittany Linton is a UX researcher who specializes in studying mental models and using data to solve complex problems. With experience in public health, journalism, education, and fashion retail, Brittany blends a human-centered design approach with a deep knowledge of UX best practices and a keen sense of empathy, conducting UX research to ensure communication products are clear and easy to use.

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phone:  651. 290. 7491
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