UX SIG Book Club: "USERPALOOZA" Discussion and Author Q&A with Nick Bowmast
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When: Friday, September 25, 2020
1:00 pm – 2:15 pm (PDT)
Where: Zoom Meeting
United States
Contact: Mary Sorber

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Our September book will be “ USERPALOOZA: A Field Researcher's Guide: ... because it's easier to design for a customer you understand” by Nick Bowmast. Janet Standen will host our discussion. And we’re excited to announce that Janet has arranged for Nick to join us (virtually from New Zealand) to answer our questions!

About USERPALOOZA and Nick:

Today’s brands aspire to be user-centred, they talk of ‘putting the customer at the centre of everything we do’. This book shows you how to do the opposite. To put yourself at the centre of everything the customer does. Nick Bowmast's USERPALOOZA is a guide to conducting field research, to meet your customer, understand who they are, how they think and what they do, to bring their voices, experiences and realities to bear on the way your brand brings
its product or service into their world. Nick is an internationally recognised design researcher whose 25-year design
career spans industrial, digital and architectural design. Research and design collided for Nick in London while working as a consultant for user experience and behavioural-research agencies. Nick now works from New Zealand as an
independent design researcher for local and international clients, applying his instinct for finding out what makes people tick to shape products, services, brands and environments both physical and digital.

Please join us Friday, Sept 25, 1p Pacific for a lively discussion and author Q&A.

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