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When: Tuesday, October 20, 2020
12:00 pm – 1:30 pm (EDT)
Where: Virtual
United States
Contact: Karen Zimmerman

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QRCA Philadelphia Chapter

Advance Credits: 1


Please register by Friday, October 16th to Karen Zimmerman at karenzimmermanresearch@gmail.com.

Members: Free
Non-Members: $25 – Register Here

Please consider joining QRCA to take advantage of all the great national and local benefits!


For many of us, 2020 will be remembered in part as the year we pivoted to conducting most, if not all, of our qual studies online. This abrupt transition has pushed us to learn new methods, get more comfortable with technology, and broaden our toolbox.

Join us on Oct 20 for our next virtual Chapter Meeting where we will share tips and tools for leveling up your digital research skills!


12:00 – 12:15 pm

Welcome, Chapter News and Introduction

12:15 – 12:45 pm

Online Video Editing Tool: GLX Studio

If a picture is worth a thousand words, a video is worth a million. Qualitative research has historically struggled with integrating video clips into findings and reports due to the cumbersome and costly process of taking hours of video and distilling it into the most informative pieces.

12:45 – 1:10 pm

Online Focus Group Platforms: A Side-by-Side Comparison

Have you been asked to conduct online focus groups but not sure which of the online platform providers is the best choice for your particular study? Have you defaulted to using the same platform provider each time just to avoid having to learn a new tool? If so, our second presentation is designed to give you a simple and practical overview of the 3 leading platforms, including pros and cons for each (CiviCom, 20|20 and FocusVision InterVu).

Carolyn Marconi and Elizabeth McKinley of Catapult Marketing Group will share what they learned when they had the opportunity to “test drive” all 3 of the major online focus group platforms side-by-side for the same study! Catapult’s insights from this unique “research on research” experience will increase your knowledge base and allow you to speak confidently about online focus group platforms the next time a client asks you “which one should we use?”

1:10 – 1:30 pm

Open Forum/Sharing

We will conclude the meeting with an open forum to catch up, share ideas and have a chance to socialize with your fellow QRCs.

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1000 Westgate Drive, Suite 252
St. Paul, MN 55114

phone:  651. 290. 7491
fax:  651. 290. 2266

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