PNW Chapter Workshop
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This session on journaling and diaries will address several qualitative research approaches including online, mobile, and offline methods.

When: 9/13/2013
9:30 AM
Where: Fieldwork Seattle – downtown Seattle location
520 Pike Street, Suite 2610
Seattle, WA  98101
United States
Contact: Nancy Hardwick

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This session on journaling and diaries will address several qualitative research approaches including online, mobile, and offline methods. On a separate topic, a short session will address how to prevent the wrong people, especially "repeaters," from being in your studies.


Dear Diary is about techniques that are important to researchers when they want to track a particular behavior, feeling, or time of day for respondents. Abby Leafe describes these techniques that can lend powerful insights into a client's research question. Drawing upon Abby’s experience having conducted journals or diaries with hundreds of participants – lasting from several days to several months – this session will leave attendees armed with tools and techniques to create great ‘Dear Diary’ adjuncts to their research. This presentation will take an in depth look at how to get the most from diaries and journals, by exploring issues such as:

  • Why include a journal as part of your research study?
  • When are journals or diaries appropriate? (Types of studies, consumers vs. B2B, etc.)
  • How do you choose a platform? Though mobile is all the rage, it’s only one option (albeit often a very good one). When should you choose paper, online, mobile or some combination?
  • How should participants respond? Handwriting, drawing, typing, voice, photos, videos – it’s all possible now. Which one is right for your study?
  • How do you structure the actual diary? You’ll walk away with a list of 7 diary exercises that you can adapt to your specific needs.
  • Real-world experiences will be an important part of the session, and Abby will share the details of several of her own diary projects from start to finish, to see how a real diary works as part of an actual research project.

Cheaters and Repeaters addresses what to do if you get the feeling that you are seeing the same respondents over and over again. Abby Leafe has put together a presentation called, "50 Shades of Respondent Grey: What we learned about cheaters and repeaters.” She says that researchers should be concerned if they hear respondents toss around terms like "storyboard” and "brand personality” like they all have MBAs? This short session will address:

  • How pervasive are the problems of "cheaters” and "repeaters” – and what can we as researchers do to ensure a quality recruit?
  • A peek into the fascinating world of cheaters and repeaters based on the findings from actual research conducted by Laurie Tema-Lyn and Abby Leafe who interviewed 10 frequent research participants, including two physicians, to understand how respondents get into groups who really shouldn’t be there.
  • See and hear video as respondents talk about their strategies and what they get out of participating in research activities.
  • Tips and strategies for avoiding a group full of cheaters for your next project.


Abby Leafe has been a qualitative researcher for 14 years, having started her career in advertising. In fact, a brief stint in graduate school was enough to make her run screaming from academia and she is forever grateful to the helpful headhunter who told her that, in fact, people will pay her to do research. She interviewed for a job in qualitative research shortly after finishing her M.A. and the rest, as they say, is history. Voted "Most Theatrical” in high school, Abby's groups and presentations are popular and make her in-demand both as a researcher and speaker. Abby’s paper, "Shedding Light on the Digital Grey Areas” was awarded Best Paper from ESOMAR at their Qualitative conference in 2009. She is a past president of QRCA, served on its board from 2006 – 2011 and is currently the co-chair of the Philadelphia Chapter. She is the principal of New Leafe Research, based in Newtown, PA.


9:30am -10:00 am Meet and Greet / Registration – Light Breakfast
10:00 am – 10:15am : Welcome, introductions, announcements, etc.
10:15 am – 12:00 noon: Dear Diary presentation plus Q&A
12:00 – 1:00: Lunch
1:00 pm – 2:00 pm: Case Studies: Diaries in Action & Group Exercise: Putting it into Practice
2:00 pm – 3:00 pm: Online platforms for journaling - Vendor presentations
3:00 pm – 3:30 pm: Break
3:30 pm – 5:00pm: 50 Shades of Respondent Grey - Cheaters and Repeaters presentation plus Q&A


Friday, September 13, 2013
9:30 am - 5:00 pm
Optional dinner with the speaker after the workshop


Fieldwork Seattle – downtown Seattle location
520 Pike Street, Suite 2610
Seattle, Washington 98101
Phone 206.493.3300


$100 for QRCA members
$150 for QRCA non-members

Please RSVP no later than Monday, September 9th.
To reserve your spot email Nancy Hardwick and then send a check (made out to "PNW Chapter of QRCA”) to:
Hardwick Research
8720 SE 45th Street
Mercer Island, WA 98040

Your check guarantees your spot.
Given the popularity of these events, and the fact that we ordered food for you, if you register you must pay, whether or not you attend.
We look forward to seeing you at this exciting workshop!

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