So.Cal Mini Conference: Stepping-Up Reporting
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When: July 19, 2014
10am - 6pm PT
Where: AIM, Long Beach
3760 Kilroy Airport Way
Long Beach, California  90806
United States
Contact: Caryn Goldsmith
(310) 836-8818

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Rates: $45 Members / $85 local Non-Members

This mini-conference will be streamed live using FocusVision. All QRCA members and qualified non-members are welcome to attend!

The theme for this year’s mini-conference is “Stepping-Up Reporting. You’re virtually guaranteed to leave both inspired and equipped to enhance your reporting aesthetic and how you approach report content itself! The jam-packed day will include three sessions:

Session 1: “A Visual Upgrade: Design Reports that Inform, Persuade, and Entertain” -- Nancy Hardwick

There are three different types of PowerPoint decks: reports (informational), presentations (persuasive) and storytelling (entertainment), and each is truly different.

The reports QRCs write contain elements of all three formats. The challenge is coming up with ways to make reports more visually interesting. These reports need to get away from slides filled with bullet-point lists, while still creating a stand-alone deck that does not require a presenter.

Throughout this presentation, tools and techniques will be shared which can easily be incorporated into qualitative reports. Multiple examples of ways to present the results visually, while incorporating aspects of good design (color, font, whitespace, flow), will be covered.

Attendees will leave with:

  • The deck of sample slides that they can use to make their own reports more visual
  • Web-based resources for free/inexpensive images
  • A free tool for determining/matching colors

Even if you saw her present at this year’s conference, Nancy has refreshed / modified the deck and added to it. Plus, we invite you to bring in a few slides for Nancy to provide feedback on, so this is not one to be missed!

Bio: Nancy Hardwick has been assisting organizations with their marketing research needs since 1986. Starting Hardwick Research in 1994, Nancy incorporates both qualitative and quantitative techniques in her practice. She is an experienced moderator, skilled listener and effective communicator.
Nancy has conducted workshops on various marketing research topics including, Projectives in Practice (presented at the 2011 QRCA Conference) and The ABC’s of Focus Group Research. She has served as President of QRCA. Nancy has a BA from Lewis & Clark College in Portland, OR.

Session 2: “Beyond PowerPoint” – Caryn Goldsmith & Lauren Goldberg McCluskey

While we’ve got nothing against PowerPoint, we’ve been fascinated by the undeniable trend toward making key findings and insights more engaging. By design, infographics are more quantitative in nature and part of this session showcases our qualitative “spin” on infographics and other approaches to make qualitative reporting more effective.

We’ll also share tangible ways to create greater interactivity with qualitative reports. Some new tools - and old tools approached in new ways - will be reviewed, all designed for greater client engagement.

Bonus: Creating Video Reports: Great Outcomes without the Pain. You know we need great lighting and sound for a video report/montage, and you might even know how to assemble a small video montage to insert in PowerPoint. This bonus session covers some “under the hood” tactics to make you more confident when a video assignment comes your way:

  • How to effectively work with a professional videographer, once fieldwork is complete.
  • Do-it-yourself how-tos:
    • What to know about mobile video (uploads/downloads)
    • A review of software and platforms for QRCs to help in video reporting
    • Extra bonus!! John Williamson, Founder and President of 24tru, will demo his platform which many consider the gold standard in easy-to-use video editing and reporting. (Video from any source can be used on the platform.)

Session 3: We Know It’s Not All About Style – Challenging Conventional Approaches to Reporting Content

This panel will be facilitated by Michele Zwillinger with panelists Cris Bain-Borrego and Nancy Hardwick. Audience participation will be encouraged!

TIME: 10 am – 6 pm PT, followed by an optional dinner
LOCATION: AIM Long Beach at 3760 Kilroy Airport Way, Long Beach, CA 90806.
Tel: (562) 981-2700
COST: $45 for QRCA members; $85 for qualified non-members. Cost includes parking, breakfast and lunch.

OPTIONAL REMOTE VIEWING: Non-local QRCA members and qualified non-members may attend virtually via FocusVision (cost is the same as in-person). Please RSVP and additional details will be provided. Note: Only QRCA members will be able to access and view this event after July 19th.

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