YP SIG: From a Client's Perspective - What We Want from Our Qual Partners
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When: Friday, August 8
12-12:30 PM EST
Where: Webinar
Contact: Katy Mallios

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What better way to learn how to become a go-to partner for your clients' qualitative research needs than hearing it straight from a client? 

Join us for an in-depth presentation by Elizabeth Merrick, formerly of HSN, as she gives a detailed account as to what she looks for when selecting, and continuing the relationship with, her qual partners. From moderation to reporting, project management, and client service - both new and established QRC's will gain insight into what we need to establish ourselves as a trusted, go-to qual partner, from the unique perspective of a client. 

About our speaker:

Elizabeth Merrick is a strategic marketing research professional who has held positions across the research industry on both the supplier and client side. Her research experience spans across qualitative and quantitative methodologies, domestic and international markets, and over a dozen industries.

She started her career in qualitative research, working for 20|20 Research before joining D. Gustafson & Associates as a moderator. Most recently, Elizabeth was a Senior Customer Insights manager at HSN where she managed strategic research initiatives with a focus on the customer experience for the $3.3 billion interactive multichannel retailer. She also led efforts to integrate marketing research with insights sourced from social media, site and database analytics, and secondary research.

Additionally, Elizabeth serves on the Board of Directors for the Marketing Research Association and is completing her MBA at the University of Florida.

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