QRCA Minnesota Chapter Meeting: How to Inspire Ideation
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Please Join Us At The QRCA MN Chapter Meeting -- Mon. Sept. 22, 2014

When: September 22, 2014
10am-1:00pm CT
Where: Roundpeg
16 W. 26th St
Suite 200
Minneapolis, Minnesota  55405
United States
Presenter: Dan Sutton, Founder of Roundpeg Consulting
Contact: Valerie Esqueda

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Presented By Dan Sutton, Founder of Roundpeg Consulting

Our clients (and potential clients) are under pressure to constantly find new ways to adapt to unpredictable changes in business climate.  Last year’s marketing & research “Insight and Innovation” conference themes all boiled down to one message:  “Innovate or Die”.  As a result, companies are under constant pressure to come up with new ideas for products, services, or better solutions to marketing-related issues.  Conducting Ideation sessions for your clients is an important and valuable skill to develop and has a significant crossover into focus group work.

We are excited to announce that "How to Inspire Ideation" will be held at roundpeg consulting, a space designed to foster creative thinking with roundpeg founder Dan Sutton.  Dan will be sharing his vast expertise on inspiring successful ideation sessions that lead clients outside-the-box and to solve problems more creatively and effectively. The roundpeg space has become the birthplace of many an Inspiring Ideation session.

This rich and information-filled “How- To” session will include:

  • The fundamentals of the Ideation Process
  • The difference between Ideation, Brainstorming and Facilitation
  • Examples of Ideation techniques and exercises
  • Hands-on “Mock” Ideation Process Session lead by Dan
  • Q & A

About Dan:  Dan founded roundpeg in 2004 to focus on helping clients - ranging from the likes of Starbuck's and Lowe's to 3M and Crown Imports - create new avenues for growth.  Prior to that,  Dan was Worldwide Planning Director at Fallon, where he was responsible for working with a number of high profile accounts, and led global strategy for Citi’s award-winning “Live Richly” campaign.


    • Date:   Monday, September 22, 2014
    • Time:  10:00 am to 1:00 pm.; parking info to follow
    • Where: Roundpeg, 16 W. 26th St (At corner of Nicollet and 26th), Ste. 200, Mpls 55405
    • Meeting Fee: $25 Members, $30 Non-members (fee includes lunch)

RSVP Valerie Esqueda: valerie@cultrdig.com
Mail your check (made out to QRCA MN Chapter) to be received no later than Thursday, Sept. 18 to:
Valerie Esqueda, 1925 Dupont Ave South, Minneapolis MN 55403

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