The INTERNATIONAL CHAPTER will hold another virtual meeting September 14-16, 2015. All QRCA members are invited to join!
SPEAKER: Laurie Thema Lyn, Author: Stir It Up! Recipes for Robust Insights & Red Hot Ideas
TOPIC: Small Groups with Big Impact: Designing Consumer Co-Creation Programs
Laurie will discuss several studies where in person, Consumer Co-Creation provided powerful learning to impact client decision-making. She will highlight Consumer Co-creation to generate product and marketing ideas for leading companies in foods, beverages, consumer products and durables.Laurie will offer practical tools and tips including:
- special considerations for recruiting
- preparing and positioning experimentation and effective listening to client teams
- pre-session activities for consumers and clients that prime the pump for new ideas
- integrating multi-sensory creative activities
- setting up dynamic meeting environments
The meeting will take place over three days week of September 14th to allow everyone from any time zone and with any scheduling limitations to attend. It will take the form of an on-line Bulletin Board hosted by Focus Forums. We will have sections of the presentation posted for you to listen and plenty of room to discuss.
You can log in at any time, and as many times as you wish, using your personal log in details. We encourage attendees to add comments and discussion, and Laurie will log on across the period to answer any further questions.
You will also have the opportunity to introduce yourself to fellow Chapter members so we can start to learn what each of us offers. There is a list available of all those who have attended this year and will be made available in the session.
QRCA members, just drop an email to firstname.lastname@example.org requesting to join this meeting, and then a few days before the meeting we will send your personal login details. If you are not yet a member of QRCA please send your full contact details.
Please do try to join us for this meeting!