Pharma SIG: Innovations in gathering patient insights
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The Pharma SIG presents the ways mobile and web-connected health technologies are revolutionizing pharma market research.

When: September 25, 2015
12:00-1:00 p.m. EDT/11:00 a.m.-12:00 p.m. CDT (GMT-6)/10:00-11:00 a.m. MDT/9:00-10:00 a.m. PDT
Where: Webinar
Presenter: Brian Mondry

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In a world where people are increasingly empowered to take control of their healthcare, the growing use of Mobile Health devices and applications, including wearables presents opportunities for pharma to leverage this data for deeper patient insight. Brian Mondry, Global Head of Digital Innovation for Kantar Health, gives an update on the evolving world of mobile and web-connected health technologies and how they are changing the field of healthcare market research.

This presentation covers current and future innovations that can be especially relevant to gaining insights from the patient perspective. Attendees will see ideas on how these might be applied to address critical business decision-making.

Topics covered

  • Current and future innovations in market research
  • Improving data and engagement with mobile technologies
  • Capturing a 360-degree view of patients through mHealth data

brian mondryBrian Mondry, Global Head of Digital Innovation, Kantar Health

Brian is an integrated marketing expert with a primary focus on the digital space. He started his career in traditional advertising & direct marketing and started advising clients on how to use digital media for marketing purposes while he was at DDB in the mid-1990’s, back when the Internet was just starting to become a viable marketing medium. He has focused on digital ever since but is able to use his traditional background to make sure that online is not operating in a vacuum but in concert with other media & marketing disciplines.

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