QRCA Southeast Chapter Kickoff Meeting for 2016
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Join the QRCA Southeast Chapter for our 2016 Chapter Kickoff Meeting

When: February 26, 2016
9:30 am - Noon EST
Where: Schlesinger Associates
5909 Peachtree Dunwoody Road - Suite 950
Atlanta, Georgia  30328
United States
Contact: Laurie Butler

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QRCA Southeast Chapter 2016 Kickoff Power Brunch | Friday, February 26

Our Kickoff meeting in 2016 features acclaimed presenter Kendall Nash – Leader of Burke’s qualitative practice and an instructor for the Burke Institute.  Kendall will share with our Chapter the impactful presentation on Storytelling that she delivered at the 2015 QRCA conference in Orlando.  She will demonstrate the ways Storytelling has become a valuable tool in market research reporting, and guide us in some hands-on exercises.

As a bonus, Kendall (who is Co-Chair of the QRCA Membership Committee) will provide insight into how the meaning of QRCA membership is expanding in 2016 and what’s in it for us!

Friday, February 26, 2016:
• 9:30 a.m.: Brunch/Tour of Schlesinger, Inc.
• 10:00 - 11:30 a.m.: Presentation by Kendall Nash/Vice President of Burke, Inc.
• 11:30 a.m. - 12:00 p.m.: QRCA Business Meeting

Schlesinger Associates

5909 Peachtree Dunwoody Road - Suite 950
Atlanta, Georgia 30328
(770) 396-8700 X107/Stephenie Gordon


  • Please Register Now or RSVP to ljbutler@mindspring.com and either pay online or bring payment (made out to QRCA SE Chapter) on the day of the event.
  • Members - $25; Non-Members - $30.

DETAILS: Getting Beyond "Once Upon a Time" 
As Qualitative Researchers, we’ve always been storytellers. In recent years, storytelling has become a popular topic in market research reporting. Yet for many, it remains elusive. The call for storytelling is a call to move from a mere accounting of data to a presentation of meaningful information that will propel the client to action. This session will equip participants with techniques to weave a meaningful story for clients and their stakeholders. We’ll dig in to the three structural phases of the story: the set-up, development, and resolution — and she'll give you the tools to help you engage and communicate with your clients in each phase.

Kendall Nash is a lover of qualitative research and seeks to delight her clients by providing research and reports that do more than simply inform. As the leader of Burke’s qualitative practice and an instructor for the Burke Institute, she teaches others how to find unique ways to connect Description: Kendall Nashwith people, and then demonstrates practical tips for how to truly bring learning to life in meaningful ways for clients. She embraces the opportunity she has to work with many different QRCs, putting her in a unique position to experience a wide range of approaches to reporting.

Kendall has also been involved with QRCA for many years, most recently as QRCA President from 2013 to 2014, and currently as Co-Chair of the upcoming 8th Biennial Worldwide Conference on Qualitative Research in Vienna, Austria (April 13-15, 2016). Kendall is also Co-Chair of the Membership Committee, and a founding member of the QRCA Young Professionals SIG.

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