QRCA PNW Chapter Workshop
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Believe it or not, comedy and qualitative research are really similar. The best comedy comes from great insights. But does the inverse hold true? Are we researchers secretly great comedians? Come find out! Join Marc Engel and Claire Booth for an energy-filled day of learning how to use comedic tools and techniques to become better researchers.

When: Friday, May 6th 2016
9:30 am - 2:30 pm
Where: Vancouver Insights Centre
304 – 1140 Homer Street
Vancouver, British Columbia  V6B 2X6

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Workshop Details

Marc Engel, SF QRCA member and comedian will talk about how the value of improvisational thinking and how he uses improv in idea-generation sessions called Out of Focus Groups™. Fresh off his co-presentation (with Pascal Patenaude, Montreal) on improv and research at the Worldwide QRCA Conference in Vienna, Marc will lead us through a series of improv games that will make this a fun, immersive session.

Claire Booth, owner of Lux Insights, will workshop her recent QRCA Annual Conference presentation: “I want Louis CK on my Research Team!” Voted one of the top 3 presentations of the 2015 conference, Claire will use interviews with local comedy talent and video clips from the comedic masters like Louis CK, Jerry Seinfeld and Tig Notaro to explore what we can learn from comedy.

Wear comfortable clothes and shoes, and leave your self-consciousness at home!

About the Speakers

Marc Engel combines the mindset of a marketer, the analytical discipline of an attorney, the agility of an improvisational performer, and the edginess of a comedian. He is principal and founder of Engel Research Partners, a perspectives company, based in the San Francisco Bay Area, which involves a mix of qualitative and quantitative marketing research, strategic consulting and creative ideation facilitation. He began his research career on the quantitative side in 1988 and shifted to qualitative in 2002. He was a partner at B/R/S Group before venturing out on his own in 2010. Marc has written and performed comedy since 1988. He was in two improv and sketch comedy troupes with Kristen Wiig, wrote a screenplay optioned by a Hollywood production company, co-wrote and co-starred in a theatrical play, had his parody songs aired on the nationally syndicated Howard Stern Show, and is frequently called upon to emcee charity events and perform at business conferences. As a counter-balance to the fun and creativity, he is also a member of the California Bar. Marc draws on his diverse experience to make the research sessions he runs more engaging for participants, more enlightening for clients and, in the process, more entertaining for everyone (he hopes!). He uses improv directly in an ideation technique he developed in 2010 called Out of Focus Groups™. Marc has a B.S. in Business Management and Marketing from Cornell University, a J.D. from the UCLA School of Law, and a shot glass from the University of Oxford, where he studied Philosophy Politics & Economics for a year.

Claire Booth is Owner and President of Lux Insights, a Vancouver-based market research agency. Lux provides data, insights and ideas to organizations across North America such as Nintendo, Colliers International, Bluetooth and Tyson Foods. Prior to starting Lux in 2009, Claire was a Senior Vice President with Ipsos-Reid. From her PhD studies to her years with Angus Reid, Claire continues to be fascinated by consumer behaviour. Claire recently joined the UBC Sauder faculty as a market research instructor. She is not a comedian, but appreciates great comedy!

Ok, I’m coming. Give me the details…

Vancouver Insights Centre
304 – 1140 Homer Street
Vancouver, BC V6B 2X6

$100 USD QRCA Members
$150 USD Non-members

Please RSVP no later than Tuesday, May 3rd.
To reserve your spot email Nancy Hardwick nancy@hardwickresearch.com
We have two payment options:

  1. Send a check (made out to “PNW Chapter of QRCA”) to 8720 SE 45th Street, Mercer Island, WA 98040
  2. If you would like to Pay via PayPal, let Nancy know and she can send you an invoice
Your payment guarantees your spot.


We look forward to seeing you at this exciting workshop!

Your QRCA Pacific Northwest Chapter Leadership

Paula Rosecky, Chapter Co-Chair, WA
Claire Booth, Chapter Co-Chair, Canada
Jenny O’Connor, Chapter Co-Chair, OR
Nancy Hardwick, Treasurer

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