Young Professionals SIG: The psychology behind consumer behavior
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When: Thursday, September 29, 2016
12:00 PM
Where: Online - Webinar
United States

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The beauty of qualitative research lies in uncovering the motives behind consumer’s behaviors. But how can you trust consumers are telling you the truth about their actions? And ultimately, how can you change their behavior if you believe it is irrational?

Leveraging psychology and behavioral insights is what Lindsay Sutton does for brands. As a Strategic Planner, with a doctorate in Psychology, at a full-service advertising agency, she leverages what she knows about human behavior, development, motivation, decision-making, and persuasion in order to change people’s minds about products, services, and companies.

Whether you are new to the industry or have years of moderating experience, this session will help you learn how to navigate through the minds of respondents to uncover true behavioral patterns and help brands understand the implications.


Grace Bottcher, QRCA Young Professional SIG Chair


Dr. Lindsay M. Sutton

Lindsay M. Sutton

Untitled Document

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