Rocky Mountain Chapter Meeting
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When: November 11, 2016
11:30AM - 1:30PM
Where: 1700 Lincoln Street
Suite 3050
Denver, Colorado  80203
United States
Contact: Sidney Clewe
(970) 203-5674

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We have a wonderful speaker lined up for this event. Our local Carol Kauder will be presenting her highly regarded presentation - "Don’t Take My Word For It: A journalist’s guide to bringing presentations to life with quotes and video."

Journalists are taught to start with the quotes and build the story around that. It works for market research presentations too. By supporting findings with verbatims and video, researchers enable clients to empathize with their target consumers, helping them internalize the insights and ultimately making the research more valuable to them as decision-makers. This session will cover best practices for using video and how to make the most of verbatims:

  • How to moderate for good quotes and video

  • How to identify good quotes and video clips during analysis

  • How to effectively use quotes and video in a presentation

A greatest hits of quotes and video clips from 12 years of consumer research will be used to illustrate the lessons.

Carol Kauder works with major corporations and entrepreneurs to infuse the voice of the consumer into branding and innovation strategy. She combines skills honed as the director of insights for Radar Communications, specializing in ethnographic research, and as a branding and innovation strategist at Egg Strategy. Carol has a masters degree in journalism and spent seven years working in newspaper, magazine and public radio reporting before crossing over to market research in 2001, founding CLK Consulting in 2007. She brings to all her projects a journalistic sense of inquisitiveness and objectivity, and by doing so, creates a solid foundation for the consumer perspective to inspire and shape strategic action. She has enjoyed working with brands big and small, including Intel, HP, WD-40, General Mills, Capella University, Columbia Sportswear, Outdoor Research and Quicksilver.

Living in Boulder, Colo., Carol embraces the Rocky Mountain lifestyle. She is a competitive cyclist on the road and track, and is an avid telemark skier.

Meeting Fee: $15 Members, $20 Qualified non-members, $5 Students (fee includes lunch)

Where: 1700 Lincoln Street, Suite 3050, Denver, CO 80203, I will send out directions and parking information to you when you sign up. Their website is:

Meeting Fee: $15 Members, $20 Qualified non-members, $5 Students (fee includes lunch)

Sign up:

Please pass this information on to any other moderators, students interested in market research or qualitative consultants you know in the area!

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