San Francisco Chapter Meeting
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Using Insights To Drive Innovation: Clearworks will provide case studies of how qualitative research helps fuel innovation efforts and provide an innovation games/techniques toolkit researchers can use. Then Glimpzit will present their visual conversation platform.

When: Friday, December 2, 2016
9:30 AM
Where: Nichols Research
44 Montgomery St # 1550
San Francisco, California  94104
United States

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9:30am -- Arrive/Networking
9:45am -- Introductions
10:00am -- Anne Bakstad and Jennifer Cuthill from Clearworks will discuss the role of customer insights in innovation, present 3 brief case studies and provide a toolkit of innovation games/techniques researchers can use, followed by an exercise.
12:30pm -- Lunch & Facility Tour
1:15pm -- Sami Kaipa Cofounder and COO of Glimpzit demonstrates their offering followed by Q&A
2:00pm -- Show & Tell -- All attendees are invited (and encouraged!) to share a key learning, technique or technology that they use to improve their work, streamline their business, or save time and money. OR, to ask questions of or get ideas from each other on any topic relating to your business
2:30pm -- Chapter Business
3:00pm -- Wrap up


Anne Bakstad and Jennifer Cuthill are passionate about customer insights, innovation, customer experience, and product strategy! And at Clearworks, they get to live their passion working with companies in many industries, ranging from enterprise software to wine to solar energy.

Clearworks is an insights and innovation company that helps companies solve a range of challenges, by moving from idea through launch — developing innovation process, facilitating ideation sessions, designing customer experience, testing new concepts, developing new product requirements, crafting messaging strategies, and more – all with a focus on the customer. The Clearworks team helps companies engage with customers in new and creative ways to build products, messages and experiences that are relevant and compelling.

Sami Kaipa Co-Founder, CTO/COO at GlimpzIt, a platform that allows you to gather insights, solicit content and run interactive campaigns. Their customer Intelligence platform analyzes unstructured data (pictures, videos and text), enabling brands to build personalized offerings that resonate with their customers on a truly emotional level. Use cases include automatic content creation, ideation and concept development, deciphering market trends, experience testing and panel qualification.

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