Young Professional SIG Webinar: Leveraging technology to get closer, faster
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When: Wednesday, July 12, 2017
1:00PM - 2:00PM ET
Where: Webinar
United States
Contact: Kristin Schultz

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Leveraging technology to get closer, faster.

How tech can change the way we watch, listen, connect & act as market researchers

Webinar Summary

Join Moderator/ Qual Enthusiast turned Techie, Emily Grogan as she explores:  

  • How video + technology enables new types of analysis and understanding
  • The power & appreciation of silence; when to watch first, before you ask
  • Triangulating the truth; how video as context and data pinpoints the moments that matter
  • Opening Pandora’s box; new models of agency/client activation & collaboration

Emily Grogan is a Moderator, turned Facilitator, turned client service director with a passion for qualitative innovation and fine wine. She has moderated in countless homes and bars, facilitated ideations in museums, trained on empathy in state parks, and led activation workshops in 9 countries.  Currently, as a Client Service Director at Big Sofa, Emily enables researchers across the globe through Big Sofa’s platform set to unlock connection, uncover truth and dictate the future of market research.  Previously, Emily was a VP for Ipsos UU, and an Innovation Consultant & Regional Director at SEEK Company.  As a consultant, she has supported client work across the Fortune 500 stage (from Procter & Gamble to MillerCoors to McDonald’s) with focus areas from brand strategy to foundational insight development to idea creation and testing.  Emily is excited to join QRCA in a conversation about where the future of research may take all of us. 

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