2016 QRCA Worldwide Conference on Qualitative Research
worldwide conference vienna

leading beyond

Worldwide Qualitative Research Conference

Three days of Transformative Thinking

Vienna, Austria
April 13 - 15, 2016

Why Attend?
Conference Program
Elite Speakers
Conference Blog
Hotel and Travel
Exploring Vienna
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Keynote Address

Tamira Snell will unveil mega trends and their implications on the future. You’ll learn how to identify mega trends, subtrends, micro trends, and fads. During this Keynote Presentation, she will share the Copenhagen Institute for Futures Studies’ list of mega trends and guide us on how to use them in our work. You will leave smarter and your colleagues will be in awe.

During the session, you’ll get up close and personal with:

  1. Technology – how the technologic development creates new platforms for inspiration, exploration, interaction, etc.
  2. Demography – how demographic changes like urbanization, ageing population, diverse family constellations and single living influence future lifestyles
  3. Behavior – how greater behavioral currents impact on future consumer patterns

Tamira Snell Bio


Tamira Snell
Tamira Snell is senior consultant and futurist at the Copenhagen Institute for Futures Studies. She primarily focuses on the field of consumer and behavioral mega trends in the context of strategic and innovation purposes across various industries and sectors. Tamira is an experienced futurist with a broad knowledge of trend implications and business model analysis with a people-centric approach. She is specialized in the identification of opportunity spaces for innovation leading to clear definitions of value propositions and go-to-market models including new products and services, (micro) segmentation, persona creation, user experience journeys, channel strategy, etc.

Tamira has a solid experience in exploratory research methods, lifestyle and socio-cultural analysis. She also covers presentations and workshops on trend research and the methodological frameworks for analysis of mega trends and their business implications.

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