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|2018 QRCA Annual Conference: Why Attend?|
As the visibility and quality of qualitative research has increased in recent years, the industry has turned to qualitative practitioners to elicitdeeper-level, decision-making insights. Clients depend on qualitative researchers to uncover less-conscious thinking, and bring brands closer to consumers and their true moments of experience. With increased opportunity comes increased responsibility to the rigor of our craft. And, as more and more clients are leaning on qualitative, we need to equip professionals in our industry to elevate their game — from beginning to end.
Regardless of one’s tenure as a qualitative consultant, it is our duty to continuously push ourselves and be leaders for our clients. To get there, we need to focus on mastering the art and science of uncovering, and then sharing, insights. We need to cultivate our skills in analyzing unstructured data and identifying optimal methods and techniques for eliciting rich learning that helps our clients succeed. Uncovering insights is the key thing clients are looking for, yet also often tops the list of what clients cite as lacking in their current qualitative research and reporting.
At the 32nd Annual QRCA Conference, you’ll have countless opportunities to elevate and cultivate your skills. Network and learn from with the industry’s top qualitative experts. Come ready to learn about emerging areas of semiotics, behavioral economics, and virtual reality research methods while continuing to push your skills in research design, projective techniques, storytelling, and online communities. You won’t want to miss our keynote speaker, a master among masters in qualitative research, Naomi Henderson, as she shares her experiences and tricks of the trade. Our conference has expanded to three full days of programming to make room for all the valuable content!
Because of a recent change in QRCA's bylaws, many more qualitative research professionals are eligible to attend the 2018 conference! Who can attend?
The qualitative research industry is stronger together!
4 Reasons Why You Can’t Afford to Miss the QRCA 2018 Annual Conference:
The numbers don’t lie! Three days… hundreds of qual professionals… 22 workshops… over 40 leading-edge vendors all for one of the lowest conference costs in the industry. This really is the one event you can’t afford to miss.