Iris Yim, Sparkle Insights
My Engagement
Conference Committee, Marketing Committee
Home Chapter
Southeast Chapter
Special Interest Groups
Pharma\Healthcare SIG
Last updated: 3/29/2018
Iris Yim, Sparkle Insights
Individual -- Home Chapter: Southeast Chapter
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Professional Information
Sparkle Insights
601 Kensington Dr
Chapel Hill
North Carolina
27514-6730  United States
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213-820-6908 (Phone)
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  Insights and consulting for Total Market/multicultural consumers. Integrated approach including both qual and quant. Adept at both conventional and innovative online research approaches such as online bulletin board, mobile, community research and Qualtrics.
  Automotive, Consumer Packaged Goods, CRM/Customer Service, Entertainment, Financial Services/Insurance, Food/Beverage, Gaming, Healthcare/Hospitals, Hospitality, International research, Media, New Products and Services, Non-Profit Organizations, Personal Care, Pharmaceuticals/Biotech/Medical Devices, Retail, Telecommunications, Travel/Tourism
  Concept Development/Testing, Ethnographies, Focus Groups, In-Depth Interviews, Mixed/Hybrid methods/Quali-Quant, Mobile Research, Online Communities, Online Methodologies
  African Americans, Asian Americans, Hispanic/Latino Americans, International, Millennials, Non-profits
  Mandarin and Cantonese
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