Kristin Schultz
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Last updated: 5/24/2018
Kristin Schultz
Individual
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Pennsylvania
United States
  In all aspects of her life, Kristin seeks opportunities to engage with others, facilitate insight, lead conversations and solve problems. She has a strong background in human behavior and an even stronger passion for discovery. You will find her always in conversation - whether in the field moderating or in line at the grocery store. Her natural inclination is to observe and listen to people. Kristin's clients and colleagues describe her as a natural “people person” who builds rapport and is able to make sincere connections quickly. She has extensive experience in and understands the sensitive nature of working within the high-consideration categories of healthcare, wellness, education, financial services, and luxury goods.

In her role as a Qualitative Researcher and Moderator, Kristin calls upon her passion and experience to access the internal and personal journey of individuals. She is able to deliver to her clients not only a rich understanding of their consumer's needs, emotional motivators and purchasing behaviors - but unique, actionable insights that drive positive business results.

Kristin has over ten years experience leading discussions - including facilitating trainings and workshops and moderating both in-person and online research conversations. Her recent projects include baseline and market exploration, ethnography, customer/ patient journey, development and brainstorming clinics, product development, messaging and creative testing.

When she is not working, Kristin is most likely learning something new, exploring the world or practicing and teaching Yoga and Ayruveda, the Indian science of self-healing. In addition, she is an outspoken advocate for the legal cannabis industry and safe patient access to cannabis. She graduated with Distinction from the Pennsylvania State University earning a B.S. in Human Development and is a Yoga Alliance Registered Yoga Instructor.
  Arts/Cultural, Automotive, Business/Industrial, Computer Hardware/Software, Consumer Packaged Goods, Developing Markets, Education, Electronics, Environmental, Financial Services/Insurance, Fitness/Exercise/Sports, Food/Beverage, Healthcare/Hospitals, Hospitality, Human Resources/Org Development, International research, New Products and Services, Non-Profit Organizations, Online Retail, Personal Care, Pharmaceuticals/Biotech/Medical Devices, Recreation/Sports, Retail, Social Media, Technology, Telecommunications, Travel/Tourism, Utilities, Wellness
  Advertising Development, Behavioral economics, Brainstorming/Ideation, Brand Evaluation, Concept Development/Testing, Customer Journey Mapping, Design Research, Ethnographies, Executive/Professionals Interviewing, Focus Groups, Ideation, In-Depth Interviews, Mixed/Hybrid methods/Quali-Quant, Mobile Research, Mystery Shopping, Online Communities, Online Methodologies, On-Site/Field Interviewing, Packaging Development, Panels, Product Development, Report Writing Specialization, Shop-alongs, Shopper Insights/Retail Strategy, Social Media Research, Training and Education, Usability Research, User Experience, Webcam/Telephone Interviewing
  Adults, Affluent/Wealthy, B2B, Babies / Toddlers, Children, Fathers, International, LGBTQ, Millennials, Mothers, Non-profits, Parents, Pet owners, Seniors, Teens/Youth
  https://www.linkedin.com/in/kristin-schultz-7bb43a3b/
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