Helen Karchner, Karchner Marketing Research & The KMR Research Studio
My Engagement
Last updated: 4/4/2018
Helen Karchner, Karchner Marketing Research & The KMR Research Studio
Individual -- Home Chapter: Philadelphia/Del. Valley Chapter
Professional Information
Karchner Marketing Research & The KMR Research Studio
Karchner Marketing Research & KMR Research Studio
19426-2895  United States
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(484) 854-1121 (Phone)
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  KMR, LLC, satisfies unmet business needs through Qualitative & Quantitative opinion, consumer, and market research. But, as a TRUE Strategic Partner, especially in a seemingly technologically governed world, Helen engages in the "old world" personal touch through both time and communication. When Helen consults with her client, she seeks to understand the true underlying market shifts and ramifications creating their research needs, to help identify or confirm the right target market, and to ascertain the most value driven methodology appropriate, which is usually a hybrid, in order to best meet clients' objectives. The KMR principles have conducted PMR across nearly 90 different industries. However, our strongest focus would be in the Healthcare arena, which includes Pharmaceuticals, Insurance, and Medical Device, having presented research to clients from over 115 therapeutic areas. However, specific industry knowledge, although nice to have, is NOT the most important aspect. Instead, we have gained our expertise through years of hands-on experience. The ability to formulate the proper questions, within a particular methodology, designed in such a manner to glean the data from a respondent, within a certain target market - well, that's our UNIQUE ABILITY! Essentially, that's our core value! See, KMR offers the "feel of a small boutique" with customized service and personal touch, but combined with the capabilities of a global, strategic partner, to support our client base, which as of June 2017 reached 100! Helen is an Expert RIVA trained moderator who custom designs the PMR in client collaboration.
  Automotive, Business/Industrial, Consumer Packaged Goods, CRM/Customer Service, Education, Entertainment, Environmental, Financial Services/Insurance, Fitness/Exercise/Sports, Food/Beverage, Gaming, Healthcare/Hospitals, Home and Property, Legal, New Products and Services, Non-Profit Organizations, Personal Care, Pet care, Pharmaceuticals/Biotech/Medical Devices, Religion, Retail, Technology, Toys/Games, Utilities
  Advertising Development, Audience Response, Behavioral economics, Brainstorming/Ideation, Brand Evaluation, Cognitive Interviews, Concept Development/Testing, Customer Journey Mapping, Design Research, Employee Engagement, Ethnographies, Executive/Professionals Interviewing, Focus Groups, Ideation, In-Depth Interviews, Market Mapping, Mixed/Hybrid methods/Quali-Quant, Mobile Research, Mock Jury Research, Mystery Shopping, Online Communities, Online Methodologies, On-Site/Field Interviewing, Packaging Development, Panels, Product Development, Quantitative Surveys, Report Writing Specialization, Shop-alongs, Shopper Insights/Retail Strategy, Social Media Research, Taste Testing, Training and Education, Usability Research, User Experience, Webcam/Telephone Interviewing
  Adults, B2B, Babies / Toddlers, Children, Hispanic/Latino Americans, Non-profits, Parents, Pet owners, Plus Size, Seniors, Teens/Youth
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