Anya Zadrozny is the founder of Anya Z Media & Research, a qualitative market research and video production company. She has over a decade of experience conducting interviews and recording, editing and producing audio and video pieces, many years as a producer for MTV Radio Networks, and more recently for qualitative market research firms in a variety of fields.
Anya specializes in qualitative market research conducting in-depth interviews, focus groups and usability research (in-person, telephone, video) and creating videos from, mobile and online discussion and bulletin boards, usability testing and user research, in-homes, B2B research, shop-a-longs, focus groups, IDIs and more for a variety of segments in a variety of categories.
Those industries include financial services S&P 500 companies, pharmaceutical, skin care and telecommunications Fortune 500 companies, retail, international photography and imaging companies, food and beverage services and more.
Before starting her own business, she worked as a producer and on-air host for MTV and Vh1 Radio. While there she recorded, conducted, produced and reported on over 1,300 interviews with celebrities, musicians and cultural innovators at MTV’s headquarters in Times Square, as well as at the Academy Awards, the Grammy Awards and the MTV Video Music Awards.
She is an active member of QRCA. Anya won the Qualitative Research Consultant Associations' Young Professionals Grant in 2014, and the QRCA Rising Star Award in 2017. Currently, Anya is co-chairperson of the 2019 QRCA Conference in Savannah, Georgia scheduled for January 30 – February 1.