Serra Bozkurt, Plus Research Solutions
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Ethnography SIG, Pharma\Healthcare SIG
Last updated: 4/17/2018
Serra Bozkurt, Plus Research Solutions
Individual -- Home Chapter: International Chapter
Professional Information
Plus Research Solutions
Founding Executive Director
Barbaros Bulvarı Uygur İs Merkezi No:102
Zincirlikuyu Besiktas
Istanbul
Istanbul
34340  Turkey
 [ Map ]
00902123373673 (Phone)
00902123373610 (Fax)
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  I have over 20 years market research and consultancy experience gained at multinational research agencies in London and Istanbul.
Key specialty sectors include: Pharmaceutical, Consumer Health, Personal Care and FMCG.
Key interest and expertise areas: Branding, Patient & Care Giver research, Ethnographic studies,Online Communities and Creative workshops.
  Arts/Cultural, Consumer Packaged Goods, Fashion/Apparel, Food/Beverage, Healthcare/Hospitals, New Products and Services, Personal Care, Pharmaceuticals/Biotech/Medical Devices, Retail, Wellness
  Advertising Development, Audience Response, Brainstorming/Ideation, Brand Evaluation, Concept Development/Testing, Customer Journey Mapping, Ethnographies, Executive/Professionals Interviewing, Focus Groups, Ideation, In-Depth Interviews, Mixed/Hybrid methods/Quali-Quant, Mystery Shopping, Online Communities, Online Methodologies, Packaging Development, Product Development, Quantitative Surveys, Report Writing Specialization, Shop-alongs, Shopper Insights/Retail Strategy, Taste Testing
  Adults, B2B, Children, Mothers, Seniors, Teens/Youth
  Other Language
  Turkish
  BA, MA
00905338156496 (Mobile)
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