Fiona Ray, Ready About
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Last updated: 7/11/2018
Fiona Ray, Ready About
Individual -- Home Chapter: IL/Chicago Chapter
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Ready About
5019 N Kilbourn Ave
Chicago
Illinois
60630-2624  United States
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(312) 805-8055 (Phone)
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  I am an independent brand strategist and consumer insights qualitative research professional focusing on brand positioning, innovation and strategy. My areas of expertise include:•Leading strategic brand research studies (multi-stage qual/quant); international/global study management•Brand positioning, target consumer illumination, communications development research, shopper journey, purchase process studies, new product innovation•Highly experienced and skilled moderator: focus groups, IDIs; ‘ethnography’: in-context observation and interviewing (in-homes, shop-a-longs, drive-a-longs, et al); expert and stakeholder interviews •Ideation and brainstorm facilitation •Designing and running on-line and mobile journals, panels, and other digital methodologies. Have deep experience in hard to reach b2b and agriculture projects.
  Agriculture, Arts/Cultural, Automotive, Business/Industrial, Construction, Consumer Packaged Goods, Education, Electronics, Entertainment, Fashion/Apparel, Financial Services/Insurance, Fitness/Exercise/Sports, Food/Beverage, Home and Property, Hospitality, Human Resources/Org Development, International research, Media, Non-Profit Organizations, Online Retail, Personal Care, Pet care, Recreation/Sports, Telecommunications, Toys/Games, Travel/Tourism, Utilities, Wellness
  Advertising Development, Behavioral economics, Brainstorming/Ideation, Brand Evaluation, Concept Development/Testing, Customer Journey Mapping, Design Research, Employee Engagement, Ethnographies, Executive/Professionals Interviewing, Focus Groups, Ideation, In-Depth Interviews, Mobile Research, Online Methodologies, On-Site/Field Interviewing, Packaging Development, Product Development
  Adults, Affluent/Wealthy, B2B, International, Millennials, Mothers, Non-profits, Parents, Pet owners, Plus Size, Teens/Youth
  BA, MBA
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