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August 2014
Vol. 13, Number 6

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C+I SIG—August 21 Webinar

Kathy Jacobs-Houk, kathyjh@marketinsightresearch.com
Marta Villanueva, marta@villanuevaqualitative.com

Register now for the next free C+I Webinar in which Pat Sabena, qualitative researcher extraordinaire, will present:

Techniques Practicum for Deepening Insights & Sharpening Outcomes

Date: Thursday, August 21, 2014
Time: 1:00-2:30 p.m. EDT/12:00-1:30 (noon) CDT/11:00-12:30 a.m. MDT/10:00-11:30 a.m. PDT

This session, which is a reprise of Pat’s highly acclaimed workshop at last year’s annual conference in San Diego, is designed to boost confidence in a host of non-verbal and projective techniques that dig deeper into respondents’ psyches and add value to projects and deliverables. Each technique for face-to-face interviewing comes with tips to transfer to phone IDIs, as well as online and mobile platforms.

Please register using the following link: http://www.qrca.org/events/event_details.asp?id=470390

About our Speaker:

Pat Sabena has been an independent qualitative researcher since 1965, conducting more than 8,500 focus groups and 4,500 IDIs in person, by phone and online. Pat served three terms as president of QRCA (1995-98). She has a BS in Marketing and a MA in Psychology, and has taught qualitative workshops on projective techniques and best practices in the United States, but also in Canada, Europe, South Africa, Australia, New Zealand, Brazil, Argentina, China, and Ukraine.

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