2014 Worldwide Conference on Qualitative Research
speaker bios

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Speaker Biographies

Susan Abbott, Abbott Research + Consulting (Canada)

Susan is a specialist in bringing customer insight into innovation through qualitative research and creative problem solving. As a skilled facilitator, Susan creates custom designs that help organizations discover new product and communications ideas, rethink their customer experience, and many other challenging projects in B2B and B2C situations. Formed Abbott Research & Consulting in 2001. Former vice-president of TD Bank Financial Group, with a diverse general management background. Management consultant. Speaks corporate. Launched Think Global Qualitative, a global alliance of boutique consultancies, in 2013. MBA from Ivey School of Business, CMRP Research designation, Advanced Creative Problem Solving training, Myers-Briggs qualified, and a bunch of other stuff. Susan's a learning junkie who spends her free time at conferences, frequently speaking, always staying current. Considered a leader by her peers, Susan was twice elected to the board of the Qualitative Research Consultants Association. Author of The Innovative Organization, a research based book, in partnership with Schulich business school at York University in 2007.

Csilla Ban, Szinapszis Research and Consulting (Hungary)

I have been working as a qualitative researcher for 14 years, started and learned most at Synovate, where I led the qualitative team, and then the entire client service team till 2010. I joint Szinapszis Market Research and Consulting, a pharma and healthcare specialized Hungarian agency in 2010. Our main focus research is communication in healthcare both B2C and B2B, especially concerning what the digital era brought in healthcare communication. I am currently a PhD student at the Medical University in Budapest (SE). My research is about digitalization of physicians' communication. I am a member of ESOMAR.

Daniel Berkal, The Palmerston Group (Canada)

Daniel Berkal is SVP Innovation and a partner at Toronto's The Palmerston Group. An accomplished researcher, Daniel has personally conducted literally hundreds of energetic focus groups of various sizes, in-depth interviews, ethnographies, accompanied shops, mystery shops, videographies and ideation sessions among consumers and professionals in North America, Central America, Europe and Asia. The recipient of the 2011 QRCA Qually for excellence in Qualitative Research, Daniel has worked on some of the most innovative brands in business and is best known for completely immersing himself in consumer environments. With projects featured in Fast Company and Forbes, he's been called, "Hands down, the most unique, thought-provoking and game-changing qualitative researcher in the business. Period." Most recently, his team was awarded back-to-back 2012 and 2013 Great Mind Awards by the Advertising Research Foundation in New York City. Daniel holds degrees from McGill University and The University of Texas at Austin.

Rajeswari Bonala, Vox Populi Research Pvt Ltd (India)

Raji Bonala has over 21 years' experience on both the supplier and buyer side, working in various markets around the world and with varied business problems. Raji worked with Quantum Market Research and IMRB in India, Nielsen in Egypt & TNS in UAE. After 8 years on the supplier side, she moved to Kraft Foods in Dubai for 5 years. Other client side stints include Kraft Foods, Canada (2 years) and Johnson & Johnson, Canada (1.5 years). In her role on the client's side, Raji has experience in business plan consulting & strategic counsel. In 2008, Raji set up Vox Populi in the dynamic market of India with a partner and heads a large qualitative team of 15 researchers. Raji has extensive experience in the application of research in positioning, concept & advertising development, product development and innovation work. Apart from research work, Raji has experience in conducting positioning and innovation workshops.

Rebecca Bryant, Bryant Research LLC (United States)

Rebecca Bryant, Owner and Founder of Bryant Research, LLC, served as the VP of research for Ackermann PR (an Inc. 500 fastest-growing private company, ranked by the Council of PR Firms as a top 100 PR firm) before launching her own company. Her work has been recognized by numerous PRSA (Public Relations Society of American) and ADDY (Advertising) awards. Drawing on 20+ years of communications research experience, Rebecca currently chairs QRCA's Brand Communication Committee. Rebecca's marketing communications work includes consumer packaged goods as well as specialty products and services. It also underpins communications campaigns for the Centers for Disease Control (CDC), Y-12 National Security Complex, Oak Ridge National Laboratories, US Department of Energy and the US Department of Defense. Presentations include the 2013 QRCA Annual Conference in San Diego, 2012 QRCA Annual Conference in Montreal, the 2010 AQR/QRCA Conference in Prague as well as at local QRCA, AMA and PRSA chapter meetings. In 2013, Ms. Bryant proudly associated with Think Global Qualitative.

>> Watch her video interview

Missy Carvin, New Directions Consulting (United States)

Missy Goldwasser Carvin joined New Directions Consulting, Inc. in 2007. Although she had worked for the firm on a part-time basis for almost 15 years, she had put her BA in theater and history from Hartwick College into service working for Girl Scouts. Now she is heading up the creative and online services for New Directions, as well as designing and implementing "traditional" research projects.

Bob Cook, Firefish Ltd (United Kingdom)

Bob is Director of Innovation and Inspiration at Firefish. He has been innovating in qualitative thought and methodology for over 13 years following a previous incarnation as a Psychiatrist. An ongoing theme through his working life is a desire to 'challenge the established and establish the new' in order to address the shortcomings of existing research methodology. This philosophy has led to the development of new ways of viewing and understanding the world using online methodology, lifelogging data capture and infra red sleep-spy cameras. AQR / QRCA 2010 - Prague AQR Q Fest 2011 ESOMAR Qualitative 2012 and 2013 (best paper 2012) FOCI - San Francisco 2013 MRS Conference 2009 and 2011 (winner best presentation).

Dan Cooper, Incite Marketing Planning (United Kingdom)

Dan is a qualitative specialist with a wealth of experience of conducting both face-to-face and online work across a broad range of international markets. Prior to joining the Incite team in 2012, Dan spent 7 years as a qualitative specialist in GfK's financial services division, conducting work for some of the biggest names in the financial services industry, across the retail banking, investment, insurance and regulatory sectors. Since joining Incite, Dan has diversified significantly, conducting NPD, concept testing, branding, ad testing and exploratory work for a diverse set of clients, spanning the financial, FMCG and charity sectors.

Sarah Davies, The Behavioural Architects (United Kingdom)

Sarah Davies is one of the founders of pioneering research agency, The Behavioural Architects, former Vice-Chair of the AQR committee, as well as former joint-chair of last the joint AQR-QRCA conference. Having spent over 20 years working in research she remains constantly curious and passionate about pioneering initiatives that contribute to the positive evolution of qualitative research. She has presented at numerous conferences and convened courses and masterclasses on everything from online qualitative research to presenting skills and behavioural economics. She believes it's both an exciting and challenging time for qualitative research and hopes we can rise to the challenges!

Susan Fader, Fader & Associates (United States)

Susan Fader is an experienced strategist, moderator and interviewer. She is the president of Fader & Associates a qualitative research and strategy firm that has fielded research studies in 20+ countries, across 5 continents. Clients include many Fortune 100 companies. Susan started her career in product management at General Foods. She then moved over to the advertising side of the business where she was an Account Supervisor in New Product/New Business Group at Marschalk, an Interpublic Advertising Agency. The next move took her to Tokyo, Japan, where she was a consultant to Japanese firms entering the US market. After moving back to the US, Susan started Fader & Associates, which works with companies across a wide range of industries "“ Financial, Health, CPG, Retail, Entertainment, Kids, Publishing, etc. Susan has extensive experience in both qualitative and quantitative research methodology design and implementation. She uses both traditional and right-brain/emotional insight techniques and has developed a repertoire of proprietary Worldview StorytellingSM and analytical tools. She received her BBA from George Washington University and her MBA from Columbia University. She is a member of QRCA, ESOMAR and the AMA (American Marketing Association). Susan has lectured at universities and conferences on numerous marketing and research topics. She has also written for and been quoted in numerous industry publications. Susan is married, has 4 children and is very experienced at juggling. She is an avid volunteer and sits on a number of boards including a newspaper, an educational institute and non-profit community organizations.

Jason Field, MasterCard (United Kingdom)

Coming soon

Ella Fryer-Smith, Ipsos MORI (United Kingdom)

Ella Fryer-Smith, Associate Director Ipsos Ethnography Centre of Excellence: Ella joined Ipsos MORI in 2007, working as a qualitative researcher with a special interest in hard to reach groups. In 2009, she joined the Ipsos Ethnographic Centre of Excellence developing and producing video-based ethnographic studies. She works across the public and private sector working on projects for a wide ranging diverse set of clients. Ella has presented at a range of conferences over the past few years, including the last AQR / QRCA conference in Rome. Ella was nominated 'best newcomer' by the MRS at Research 2011 for her presentation of her work with CABE, an ethnographic case study of Sheffield exploring the question 'does beauty matter'. She also won 'Best Session' at the MRS conference in 2013.

Anna Goraczka, SABMiller (Poland)

Anna Goraczka has 7 years of expertise in market research. She is a member of the Polish Society of Market and Opinion Researchers (PTBRIO) and a trainer of PTBRiO Training Sessions "Gamification in market researchCo-speaker on congress of the PTBRIO, Warsaw:
- X 2013 "For Insight to a board game"
- X 2012 "Play with respondent- the use of gamification in market research"
- IV 2012 "Gamification in market research",
- X 2011 "The wisdom of the crowd in the service of business".

She is currently an Insights Innovations Manager in SABMiller and her responsibilities include internal strategic partner proactively providing actionable recommendations based on consumer, shopper insights and business understanding to support decisions in area of projects conducted by marketing innovations team (new brands, subbrands, packs, formulas adjustments) and by portfolio & strategy team.

Rebecca Harries, One Minute Silence

One-MS is an established qualitative research agency with 10 years' experience working on some of the world’s best-loved brands both domestically and globally, Our team comprises only senior researchers who all understand how to make insight work within client organisations, having all spent time in client-side roles.

Katherine Jameson, Ipsos (United Kingdom)

Katherine is a highly experienced qualitative researcher with a background in media, technology and lifestyle research. She has over 8 years' experience designing, managing and analysing research projects across the world and providing insight led feedback for her clients. She has worked with many high profile kids' brands, including the Walt Disney Company, Nickelodeon and CBBC. She designs engaging research projects with kids aged 2 upwards, which lead to actionable insights for brands, content and franchises.

Sarah Jenkins, Ipsos MORI (United Kingdom)

Sarah is the head of qualitative research within the media, content and technology business at Ipsos MORI working for a range of client interested in understanding media consumption, user experience, and cross platform engagement. She has a wealth of qualitative experience with both the public and private sector having previously worked within the Social Research Institute.

Jay Jennings, Ipsos MORI (United Kingdom)

Jay is a Senior Research Executive within the Ipsos MediaCT qualitative team. She is a highly skilled qualitative researcher and has worked on a wide array of media-based projects for both public and private sector clients. Jay has a unique understanding of digital literacy and online capabilities amongst the population, including drivers and barriers relating to take-up of government services online, having recently managed multiple studies that inform the subject of her presentation.

Sarah Johnson, Athena Brand Wisdom (Canada)

With over 18 years' experience in Research and Strategy, Sarah is an expert in consumer insight and brand communications. Over the years, Sarah has worked in almost every category and with every customer target; from confectionery to cars, from technology to toys, from packaged goods to pharmaceuticals, from financial services to food, and from women and children to boomers and business decision-makers. Having worked in the UK, the US and Canada, she has a rich understanding of the cultural nuances in all three markets. She is a RIVA-trained moderator with additional skills in semiotics and ethnography. Her semiotics projects have ranged from a cultural history of Ritz Crackers to an analysis of obesity in American media and popular culture. She is also an active member of both the MRIA and the QRCA.

Alex Johnston, Jigsaw Research Limited (United Kingdom)

Alex started his career in ‘insight’ when it was still called ‘market research’. He works in both qual and quant – and tends to be more interested in findings things out and solving problems than sticking to a single methodology. He’s currently very interested in using Behavioural Economic thinking to help conduct better research and deliver better recommendations to clients. He’s presented on the subject of BE (and other things) at various conferences including the UK MRS conference, the BIG conference, the Esomar Qual seminar, and the MRS ISC.

Mike Karchner, Karchner Marketing Research, LLC (United States)

Mike began his research career as a project manager for Shell Oil in 1995, and later became the director of the company's Marketing & Communications Research department. He also helped CapitalOne create it's marketing research function, and then joined the supplier side working for NFO Migliara-Kaplan, and Adelphi Research By Design, prior to co-founding KMR with Helen Karchner. Mike is a RIVA trained Master Moderator and past chair of the Philadelphia Chapter of the QRCA. He remains a member of the chapter leadership team.

Helen Karchner, Karchner Marketing Research, LLC (United States)

Helen entered the world of marketing research from academia through her work and study of speech communication and support of collegiate forensics (speech and debate). She is an internationally recognized speaker and coach, having taught at Temple and Ursinus Universities. Her work at John Hancock Insurance in Customer Service Relations and later at Naples Community Hospital as Employee Injury Manager included a variety of interview and focus group applications to achieve departmental and corporate goals. Helen is also a RIVA trained moderator. Today she serves as KMR's CEO and serves a variety of clients in healthcare, insurance, and consumer products. She currently serves QRCA on the Field Comm Committee.

Lee Kotze, Qualitative Intelligence (South Africa)

Bio coming soon.

Ilka Kuhagen, IKM (Germany)

Ilka Kuhagen is an independent researcher and consultant, based in Munich, Germany. She graduated from the Ludwig-Maximilian-University, Munich, in Business Administration, having focussed on marketing and psychology. After several years in consultancy Ilka Kuhagen founded IKM in 1994. IKM specializes on qualitative research within business-to-business and international research. Clients of IKM are usually international corporations that focus the European market. Ilka was an early adopter in using online tools for qualitative research and loves to combine methodologies to best address different target groups.

>> Watch her video interview

Roy Langmaid, The Langmaid Practice (United Kingdom)

Roy is one of Europe's leading consumer psychologists. In a long career, his books and prize-winning papers testify to his leadership in both techniques and innovation. Starting as a qualitative researcher in the 1970s, Roy provided the insights that initiated ground-breaking changes in positioning for national brands like Lucozade, Persil and Guinness. His eminence in the field was recognised by the award in 2008 of a Fellowship of the Market Research Society - - a coveted recognition of distinctive contributions to the field of consumer understanding. Roy is one of the early pioneers of co-creation and is the driving force behind Big Talk. He is passionate about new ways of conducting dialogue with customers and bringing them together with staff to discover and invent. Among many others, these processes have been used successfully by British Airways, BUPA, Singapore Airlines, Jumeirah and Heathrow Airport Terminal 5. They have led to innovation programmes and positioning and strategy development across the travel, hospitality, online and financial sectors. Roy is a trained psychologist and psychotherapist.

Nikki Lavoie, MindSpark Lab (France)

Nikki Lavoie worked in market research in the United States for several years before relocating to France in 2011 to continue working internationally. She is a trained moderator with a certificate in projective techniques, and has numerous on and offline studies under her belt. She specializes in international research, having presented her first paper at the 2013 annual ESOMAR Congress on the importance of language in multi-country studies. Nikki looks to continue being an active member of the research community, and enjoys learning from and sharing with her colleagues and peers.

>> Watch her video interview

Jinghuan Liu Tervalon, Dragon Rouge (China)

Jinghuan Liu Tervalon is a bilingual insights and innovation consultant, currently with Dragon Rouge. She started her career in multicultural market research in Los Angeles and has been working in China for the last two years. She is a Unilever accredited moderator, a writer (you can find some of her work on the AdAge, CampaignAsia, and Shanghai Daily), and a runner.

Samantha Loggenberg, Qualitative Intelligence (South Africa)

Samantha Loggenberg has over ten years experience in qualitative research. She has a special interest in prospect theory and the psychological determinants of choice.  As Research Director, her primary role is aligning consumer insights to actionable business strategies.

Deanna Manfredi, Manfredi Consulting (United States)

Deanna Manfredi, PhD, MBA is director of her own market research and consulting firm, Manfredi Consulting. She is also a licensed psychologist. Deanna practices primarily as a freelance medical moderator and consultant to the pharmaceutical and biotechnology industries. She earned her PhD in cognitive science from Princeton University where she studied with, among other luminaries of behavioral science, Daniel Kahneman, the founder of behavioral economics. Much of her research is devoted to launching new products into the healthcare market place where being able to create new behaviors among physicians and patients is the primary goal of the research.

>> Watch her video interview

Blue Martin, Acacia Avenue International Ltd (United Kingdom)

Blue is a qualitative researcher with over 14 years experience across a wide range of commercial sectors and international markets. After graduating from Oxford University, Blue started her career in 1999 at SPA where she worked across its media, retail and kids sectors for clients such as Cartoon Network, Capital Radio, M&S and the BBC. From there she moved to Henley Centre HeadlightVision (now The Futures Company), and later Brand Genetics, an insight and innovation agency, where she specialised in FMCG research for clients including PepsiCo, Unilever, Red Bull, Cadbury, and Bacardi Global Brands. Blue's broad experience underpins her work at Acacia Avenue, which she joined in 2009, where her focus is discovering compelling consumer stories and transforming them into commercial recommendations. Blue sits on the Committee of the Association for Qualitative Research (AQR) and is a Full Member of the Market Research Society.

Misha Mathew, Vox Populi Research Pvt. Ltd. (India)

Misha Mathew has done her post-graduation in Psychology from Delhi University and has been a researcher at Vox Populi for the past two years. She specializes in ethnographic, exploratory and positioning research. She brings her considerable interest in watching period dramas and researching pre-renaissance European history to evoking stories from consumer lives that have relevance for marketing and communication. She manages a book reading blog and frequently writes book reviews.

Susanne Michl, Happy Thinking People (Germany)

Susanne Michl, 42, studied Applied Social and Market Research in London and has been with Happy Thinking People for 13 years, where she holds the position of Unit Director. Susanne has a passion for exploring social and intercultural topics. About Happy Thinking People Group: Founded 1989 as H,T,P, Concept in Munich, Happy Thinking People today is one of the world's leading independent marketing research and consulting companies with almost 25 years of experience in helping our clients to build the relationships between brands, products, services and their customers that lead to business success.

Maya Middlemiss, Saros Research Ltd (United Kingdom)

Founder of the UK's first database-driven qualitative recruitment service, Maya has extensive knowledge of participant recruitment in both market research and user testing, as well as prior experience in diversity and disability consultancy.

>> Watch her video interview

Gill O'Hanlon, The Behavioural Architects (United Kingdom)

Gill O'Hanlon is a director at the Behavioural Architects. She has over 15 years experience as a qualitative research and is an experienced moderator and workshop facilitator. Gill has extensive experience in foundational research, innovation, brand strategy planning and communications. Gill is excited by the potential of the behavioural sciences and the learning that can be applied to qualitative research in helping to enhance the tools at our disposal.

Ken Parker, Discovery (United Kingdom)

Ken has been a qual/quant researcher for nearly 40 years. He is a Fellow of the MRS, bestowed on him because of dedication to training and Conference, and is currently Chair of the AQR (Association of Qualitative Researchers). After four years at NOP (now GFK), he joined RSL (now IPSOS MORI), leaving as a Joint Managing Director, to set up his own company Discovery Research together with Trish Parker. Since then they have also set up Spectrum Viewing Facilities (the largest in the UK), and more recently the online qualitative platform, The Thinking Shed. For 14 years he lectured at the prestigious MRS Summer School on 'How to Present Insight', regularly achieving the highest delegate scores among all the lecturers. He was also on the MRS Conference Committee for six years, with overall responsibility for ensuring speakers adhered to the rules and presented to their best abilities. A high point was securing Peter Kenyon (CEO Manchester United) to be the Keynote Speaker, and then chairing the session. He was given the Chairman's 'Best Contribution to Conference' Award. Ken is a regular speaker on the research circuit and has chaired sessions for ESOMAR on sponsorship, and on product placement. Indeed, sport and sponsorship research had been a keen specialist area of Ken's for many years. He has spoken at over 20 conferences worldwide on the subject, was invited onto television programmes and to write articles for the media (including a full page in The Times) on the subject. Together with Trish, he was awarded the MRS Conference 'Best Presented Paper' for 'The West Ham Syndrome'. He has presented in some of the 'highest places', including to the United Nations and the International Olympic Committee (presenting on the worldwide qualitative research for the Atlanta Games, thereafter being appointed to join the Sydney Olympics Marketing Think Tank), as well as conducting the research that led to the setting up of the Premier League and then the Champions League. In a mission to improve the image of market research, together with Trish and endorsed by the MRS and AQR, Ken is currently running a series of 'Roadshow' lectures at universities around the UK.

Kelly Parkinson, BBC (United Kingdom)

Kelly leads the BBC News Audiences team, providing audience insight and planning across the BBC News division (which covers UK, local and regional news, current affairs, politics and weather, on TV, radio, online and mobile). We are not sure whether clients are able to co-present, but if so, she is keen to share this story.

Michal Protasiuk, SABMiller (Poland)

Michal has 11 years of expertise in the market research. Member of the Polish Society of Market and Opinion Researchers (PTBRIO). The trainer of PTBRiO Training Sessions "Gamification in market researchCo-speaker on congress of the PTBRIO, Warsaw: -X 2013 "For Insight to a board game", -X 2012 "Play with respondent- the use of gamification in market research", -IV 2012 "Gamification in market research", -X 2011 "The wisdom of the crowd in the service business-X 2007 "Using memetics to create marketing gossip. Current position: Senior Insights Manager in SABMiller. Responsibilities: providing strategic insights projects for the total portfolio of brands (segmentations, understanding key trends, foresight, roles in the portfolio). External data (consumers tracking, retail audit) acquiring and reporting.

Kat Slater, Firefish (United Kingdom)

Kat is Associate Director at Firefish and for the past 6 years has focused on Qualitative practice and innovation. A Philosopher by training, Kat brings a fresh new perspective to research and champions the qualitative research industry as a whole- having sat on the Judging panel of the 2011 Research Conference and the board of the MRS Young Researcher Network. Kat firmly believes in the application of longitudinal and observational techniques as a pathway to deeper insight and is constantly challenging brands and researchers alike to think differently and be brave.

Laurie Tema-Lyn, Practical Imagination Enterprises (United States)

Laurie Tema-Lyn began conducting qualitative research in the late '80s when a client asked if she could apply the creative activities she used in client innovation to consumer research. Hence a marriage of two passions began. Some facts: Laurie's first career was with Rapp Collins, a direct marketing agency where she wrote copy, started the broadcast department and, as account supervisor helped launch Self magazine and re-launch Ms. magazine. She was trained in creative problem solving, joined Synectics as a trainer and consultant and then formed IdeaScope Associates, an innovation consultancy focused on strategic vision and new products. She founded her current company, Practical Imagination Enterprises in 1995. Laurie co-chairs the Philadelphia chapter of the QRCA, is former Editor-in-Chief of VIEWS Magazine and now Feature Editor of the new Luminaries section. Laurie is the author of Stir it Up: Recipes for Robust Insights & Red Hot Ideas. She relishes vegetable gardening, cooking and singing. She firmly believes that people support what they help create.

Doerte Toellner, Point-Blank International GmbH (Germany)

Doerte 'Dotti' Toellner is cofounder and managing director of Point-Blank International. In nearly two decades as a qualitative researcher, design thinker and change agent she has founded two companies and travelled the world on the behalf of 'her' brands. Catching sparks and crafting new ways of looking, thinking & doing keeps her inspired and passionate - in research, UX, design, innovation & life in general. Make sure you set aside some time when discussing her brain children and hobby horses, such as 5 senses research, haptic think and the role of magic in the qualitative approach!

Luigi Toiati, Focus SrL (Italy)

Luigi is the winner of AQR 2002 Prosper Riley Smith Award for the most innovative qualitative technique of the year and the Esomar Committee, Barcelona Qual Conference, 2011. He also won best paper & presentation, at the AQR/QRCA Rome conference in 2012.

He has been a speaker at Esomar (The World Association of Research Professionals); Athens “Waking-up dungeons: bad boys in youth research” 1999; Budapest “Old roots, New shoots” 2001; Boston "Ma’am, the colours are served" 2002; Singapore “How do you call collages in Asia?” 2002; Barcelona “Food for Thought: A cross-cultural ethnography of meals amongst Italians and Americans” 2005; “Alice through the looking glass” 2005; Athens “Synaesthesia: a new bridge for communication” 2006; Rome “Notes on the semiotics of art: Giacomo Puccini’s Tosca” 2006; Milan “Freud and the wreckage of verbatims: beyond the obvious” 2007; Paris “Semiotics of Art: an heretical approach” 2007; “Touching smells, sniffing colours, tasting odours: a synaesthetic approach to fragrance in MR” 2007; Cannes “Magical mystery tour: fragrance from pheromones to Alzheimer’s” 2009

Peter Totman, Jigsaw Research (United Kingdom)

25 years seeking insight, in both research agency and ad agency planner contexts. Still hungry.

Caroline Volpe, Compass Market Research LLC (United States)

Caroline has over 15 years of experience designing and executing custom qualitative and quantitative market research for pharmaceutical, biotech and medical device clients. Over the past 5 years, she has developed a specific interest in leveraging online technologies for qualitative research, and has actively worked to educate her clients about these methodological options. She is president of Compass Market Research LLC, an independent market research consultancy, focused on the healthcare sector. Along with QRCA, she is a member of the MMRA and PMRG.

Jenni Welling, Incite Marketing Planning (United Kingdom)

Jenni is a qualitative researcher with a breadth of varied international research experience. She has been in the industry for 5.5 years, and since joining Incite 2.5 years ago she has focused on global multi-market projects. She has a keen passion for ethnographic techniques, innovation and brand strategy, working mostly in the financial and consumer goods sectors for a diverse set of clients.

Jay Zaltzman, Bureau West Research Group (United States)

Jay Zaltzman joined QRCA in 1996 and is currently co-chair of the QRCA Southern California chapter. Jay believes QRCs can offer true value to clients by combining creative methodology, empathy with respondents and analytical rigor. Jay was born in New York and moved to Israel as a child. He received his first qualitative research training in the Israel Defense Forces, where he was an interviewer of candidates as part of the recruitment process. After his military service, he completed a BA in Psychology at Tel Aviv University. He began his career in market research after returning to the U.S.

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