The QRCA Worldwide conference was a truly transforming experience with the plethora of outstanding presentations and attendees. So many new amazing friends and learning. Wouldn’t it be great to share this experience with the broader marketing research community to promote the value of qualitative research?
QRCA has a Public Relations expert, Jess Myers, dedicated to getting our words out in a variety of external print and digital publications. We are asking each Vienna conference attendee to write an article on a topic of their choosing. It can be a paragraph, one pager or multiple pages. Consider visuals, links and what you feel passionate about and any voice. Since it is often difficult to get started, here are examples of potential topics:
A specific presentation that excited you
Discoveries and transformations you took home (you can build off the conference closing mapping exercise)
Your take away from one of the nine themes
A key overall insight for you. Mine is “it’s about the people”…feel free to use it. Perhaps it relates to context, the senses, going beyond, storytelling, fluidity, collaboration.
Feelings about the conference, learning and dynamics
As soon as articles are received Jess can begin placing them. Please aim for early next week; if you need more time, take it. However, if possible, drop Jess a note on your topic and when you might have it for planning purposes. Don’t worry about multiple articles being submitted on the same topic as differing perspectives provide added opportunities.