This page provides details on each scheduled session and other program highlights for Wednesday, January 18. To see detailed information for the other days of the conference, please use the navigation links to the right.
ICON KEY: Select a track icon for description
Exploring the complex nature of consumers, including recall vs. actual behavior, generational differences, and their impact on research.
Learning from other professions who listen to identify ‘truth’ – doing what we do but in a different way.
Investigating change in global conditions and/or audiences and the impact on research.
Strengthening our expertise with both core and emerging methods
Knowing and acknowledging our full self and biases that can impact the research process, analysis, and reporting.
Sharing new perspectives and/or techniques for leveraging technology in qualitative research.
Wednesday, January 18
7:30 a.m. – 6:00 p.m.
8:00 a.m. – 2:00 p.m.
Marketplace Open - Breakfast in Marketplace
8:30 – 10:00 a.m.
10:15 a.m. – 12:45 p.m.
10:15 – 10:45 a.m.
FocusVision: How I Fell In Love With A Camera – Using Immersive Focus Group Video to Create Epic Storytelling Presenter: Michael Kuehne, Lead Research Strategist, FocusVision
For decades, attempts have been made to broadcast the emotions, energy and views from within the focus group room. The limitation has been (1) the quality and positioning of the video camera recording the group, (2) the large and complex amount of video footage that is hard to manage and arduous to distill down into a story.
The immersive view and storytelling capabilities of the Memphis system provides an experience that remote and backroom viewers have never seen before. Seeing faces, hearing voices and understanding emotions creates a different level of connection and empathy that can be used to tell an impactful story.
10:55 – 11:25 a.m.
Voxpopme: The Power of Video: Driving Action with Visual Storytelling Presenter: Dave Carruthers
Designed to inspire and educate. This short session explores the power of video and the unique technologies helping researchers build and communicate visual stories in minutes, not days. In just 30 minutes, Voxpopme CEO, Dave Carruthers will;
Outline the challenges that we all face when reporting insights - from data overload to disengaged stakeholders.
Demonstrate how technology, combined with video, is making video research projects quicker, easier and more accessible.
Explore why this is the perfect approach to help you discover actionable insights.
And, offer an easy to understand guide to using video platforms to build and communicate visually compelling consumer stories.
11:35 a.m. – 12:05 p.m.
QualVault: Qualitative Asset Management in the Video Age Presenters: Amy Williamson & Julie Zimring, co-founders of QualVault
Qualitative video is the most valuable yet under-used consumer insights asset. In this demo, learn how QualVault allows moderators and clients to tap into that asset in ways never thought possible:
Easily archive and access previous qual. Manage all qual assets (screener, d-guide, stim, video, reports, etc.) in one easy-access, secure cloud-based location
Show instead of tell. Drive home conclusions & recommendations with video clips of the consumer talking, so much more impactful than quotes on a page
Remove subjectivity. Combat assumptions and subjective “beliefs” with actual consumer words and behaviors
Drive alignment quickly. Instead of going around in circles, use the consumer voice to drive alignment
12:15 – 12:45 p.m.
Interactive Video Productions: Integrating Qual and Neuroscience, Applications that Work Presenters: Bob Granito, President of IVP (Interactive Video Productions) and Glenn Kessler, President of HCD Research
Bob Granito and Glenn Kessler will provide researchers with tips on how to integrate neuroscience into their qualitative projects. This 30-minute session offers a quick exploration of today’s neuroscience tools, researchers will gain knowledge on choosing the right neuroscience methodology for their research objectives.
12:45 – 2:10 p.m.
Lunch in Marketplace
2:15 – 2:45 p.m.
2:45 – 5:00 p.m.
Teen Press: A Wild & Precious Perspective on Listening Presenters: John Boettner & Friends, Teen Press
Oprah, Clint Eastwood, Jennifer Lawrence, Norman Lear . . . John Lewis, Malala, Jesse Jackson, Angelina Jolie . . . the commander of the Osama Bin Laden mission, the woman who held President Obama’s hand across that bridge in Selma, a young Rwandan who lost his hands to genocide . . . .
What would you ask if you could sit down with one of them? What would your first question be? More importantly, why would you ask it? Would you remember to introduce yourself? . . . to reach out and shake hands? . . . to hold on if their eyes and fingers asked you to? How close would you sit? Would you allow them pause? What would you do if they cried? If you cried? If they started asking you questions?
And, my gosh, what if you were a teenager sent to conduct this interview???!!!
John Seigel Boettner, CEO (Chief Enchantment Officer) of Teen Press and two of his young journalists bring their classroom to QRCA to experience what the perspective of youth might bring to our endeavors as researchers — and humans. They’ll share their award-winning film, Teen Press . . . telling stories of the people they’ve met . . . leading hands-on, heads-on, hearts-on activities . . . and even having an unrehearsed, live on-stage conversation with an unplanned attendee.
“It takes a very long time to become young.”
— Pablo Picasso
Bio: John Seigel Boettner, Teen Press CEO (Chief Enchantment Officer) has yet to grow up. Being around kids for as long as he can remember, John’s calling has allowed him to bind work to play. Son, husband, and dad . . . teacher, student, and friend . . . John is a humble, wand-waving member of the good fairies — those charged with keeping alive the sparkle of wonder in children young and old . . . of noticing the extraordinary in the everyday . . . of holding hands and genuflecting at the little altars around every corner.
For over 40 years, John has been rediscovering joy, mystery, and excitement in classrooms of all kinds and all over the world. John is the author of Hey Mom, Can I Ride My Bike Across America?, the story of the crowning good and humanhood five kids discovered on their four-month ride from sea to shining sea. He and his wife Lynn have bicycled with kids all over the world (Japan, Rwanda, Ireland, Italy, France, Austria, Canada) collecting stories and connecting with people through the magic of two wheels.