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Save the Date: QRCA 2021 Annual Conference

QRCA is going fully virtual in 2021

2021 QRCA Annual Conference
February 1-5, 2021


We are beyond excited to announce the first ever, FULLY VIRTUAL, QRCA annual conference!

The 2021 Annual Conference will be like nothing any of us have ever experienced before. Whether it's your first QRCA conference or your 21st, you’re going to want to join us as we take the virtual wheel to the next level! And this year’s theme, Diversify. Discover. Design the Vision., couldn’t be more on brand for us quallies.

What’s the same?
Fantastic content! You’ll have access to 30-minute Power Talks, 45-minute Power+ Talks, and 60-minute Workshops, all offer the opportunity to hear from engaging speakers from within and outside our industry. And we know you like to chat, so all session formats will offer ample opportunity to share your thoughts with others in interactive discussion breakouts.

Great people! The hugs will be virtual, but we’ll have plenty of networking events and social opportunities -- from breakout rooms to virtual happy hours in all different time zones.

Exciting Vendor Demos! We won’t be cruising the marketplace looking for candy this year (bring your own candy!), but we’ll still get to see flash demos of new products and technologies from various vendors who can support your business practice.

What’s new?
The schedule. We know everyone is juggling a lot right now, so we will work around you. All conference content and most activities will be chunked into 4-hour blocks and spread over 5 days.

The meeting space. Thanks to the tireless efforts of our Conference Chairs, Cheryl and Marta, and the exhaustive research of our new Digital Experience committee, we will be all virtual on the Pathable platform. Pathable comes highly recommended for its highly customizable ability, opportunities for social interaction/networking, and it’s easy to use interface.

No pants. Dress to impress absolutely no one - we just want your big smiles and even bigger ideas to share!

What’s next?
Time to register. Registration information will be coming soon. Take advantage of Early Bird and special, member-only pricing.

Spread the word. Share the Conference information with your colleagues and clients - they’ll appreciate it and you!

Be excited. We are all a part of a genesis event here - QRCA’s first ever virtual conference. Our conference chairs have put everything they have into providing us with an excellent and invigorating experience. Get amped!

Our 2021 Annual Conference theme is "Diversify. Discover. Design the Vision."

QRCA attendees eagerly embrace practical methods, tools and lessons from fellow members within qualitative and market research in general. We also want to inspire new thinking about best practices from outside our community and offer our attendees challenging, fresh perspectives.

Why should you attend?

And don't forget...

3 full days of workshops

Tailored to Your Needs

We arm ourselves with the tools to chart our best course within qualitative research today, both as researchers and professionals in this industry. Whether a conference first-timer or tenth-timer, a seasoned pro or qualitative research newbie, your business is sure to grow stronger!

Social receptions QRCA

Stronger Together

First-timers are often stunned by the amount of sharing that happens at this conference. We may be peer rivals, but we are all interested in enhancing the contribution and status of qualitative research in our industry.

Sponsor Marketplace

Access to Industry Vendors

The Marketplace offers a wide range of exhibitors, showcasing the latest tools and top-rated facilities. Meet up to 40 of them face-to-face.


Contact us at 651-290-7491 or

Contact Us

1000 Westgate Drive, Suite 252
St. Paul, MN 55114

phone:  651. 290. 7491
fax:  651. 290. 2266

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