February 3-5, 2021 Hyatt Regency Mission Bay
San Diego, California
QRCA remains diligent in ensuring that the safety and security of our attendees remains the top priority. As we move ahead with planning and implementing the programming, we will continue to place high importance on facilitating measures that will
ensure optimal health and sanitary conditions for everyone onsite during the event. In order to remain informed about the ongoing situation at both the global and local levels, we are monitoring and in constant communication with area Convention
Visitors Bureaus (CVBs), particularly our partners at the San Diego CVB, and national authorities. Ongoing updates on our plans related to the Annual Conference will continue to be available on our website.
Our 2021 Annual Conference theme is "Diversify. Discover. Design the Vision."
QRCA attendees eagerly embrace practical methods, tools and lessons from fellow members within qualitative and market research in general. We also want to inspire new thinking about best practices from outside our community and offer our attendees
challenging, fresh perspectives.
Why should you attend?
And don't forget...
Tailored to Your Needs
We arm ourselves with the tools to chart our best course within qualitative research today, both as researchers and professionals in this industry. Whether a conference first-timer or tenth-timer, a seasoned pro or qualitative research newbie, your
business is sure to grow stronger!
First-timers are often stunned by the amount of sharing that happens at this conference. We may be peer rivals, but we are all interested in enhancing the contribution and status of qualitative research in our industry.
Access to Industry Vendors
The Marketplace offers a wide range of exhibitors, showcasing the latest tools and top-rated facilities. Meet up to 40 of them face-to-face.