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QRCA Committees


Annual Conference Committee:

The Annual Conference Committee plans the annual qualitative research conference dedicated to furthering knowledge and understanding of the practice and utilization of qualitative research. 

marta villanueva
Marta Villanueva, Co-Chair
cheryl stella dalisay
Cheryl Stella Dalisay, Co-Chair

Connections Committee:

The Connections Committee enriches the QRCA member experience by soliciting, editing and publishing a range of member-reported SIG, chapter, member and industry-relevant information in a monthly online newsletter.

laurie bredenfoerder
Laurie Bredenfoerder, Chair

Education Committee:

The Education Committee will ensure that QRCA's educational initiatives are working in concert with one another.

abby leafe
Abby Leafe, Co-Chair
caryn goldsmith
Caryn Goldsmith, Co-Chair

Global Outreach Committee:

The Global Outreach Committee promotes QRCA amongst potential international members around the world, promotes the GOS Scholarship(s) and selects the recipients. 

monica dale
Monica Dale, Co-Chair
Farnaz Badie
Farnaz Badie, Co-Chair

Industry Relations Committee:

The Industry Relations Committee is responsible for QRCA’s interactions with the broader marketing research industry. Specifically, IRCOM develops and manages relationships with selected industry associations and media partners.

susan sweet
Susan Sweet, Co-Chair
jen dale
Jennifer Dale, Co-Chair

Membership Committee:

The primary objective of the Membership Committee is to brainstorm, organize and implement initiatives that increase the awareness of current member benefits and that enhance membership value, with the principal goal of retaining current members. 

elizabeth mckinley
Elizabeth McKinley, Chair

Qcast Committee:

The Qcast Committee plans QRCA-sponsored bi-monthly webcasts on qualitative research topics. Qcasts provide professional education opportunities to market researchers and marketers.

liz van patten
Liz Van Patten, Co-Chair
pam rekow
Pam Rekow, Co-Chair

Qualitative Excellence Award Committee:

This Qualitative Excellence Award committee honors creative problem solvers by promoting a unique industry award, The QRCA Award for Excellence in Qualitative Research…or more affectionately known as the “Qually” Award.

kayte hamilton
Kayte Hamilton, Chair

Sponsorship Committee:

The Sponsorship Committee provides significant additional revenue for QRCA that enables us to offer benefits that enhance membership value and support our leadership role in qualitative. 

rob volpe
Rob Volpe, Chair

VIEWS Committee:

The VIEWS Committee plans and executives the quarterly QRCA VIEWS magazine whichis intended to provide information and resources for qualitative research practitioners as well as those who support or are involved in qualitative research. 

michael carlon
Michael Carlon, Editor-in-Chief
tamara kenworthy
Tamara Kenworthy, Managing Editor

robin wedewer
Robin Wedewer, Managing Editor

Worldwide Conference Committee:

The Worldwide Conference on Qualitative Research Committee plans the bi-annual qualitative research conference dedicated to furthering knowledge and understanding of the practice and utilization of qualitative research around the world. 

chris kann
Chris Kann, Chair

Young Professionals Committee:

This committee empowers and champions professionals and students aged 35 years and younger in the development of meaningful careers within the qualitative research field.

shannon danzy
Shannon Danzy, Co-Chair
kelsey segaloff
Kelsey Segaloff, Co-Chair 

Task Forces and Advisory Committees

Diversity, Equity and Inclusion

shannon danzy
Shannon Danzy
susanna franek
Susanna Franek

Investment Advisory Group

Jim Berling
Jim Berling

Marketing Advisory Group

Janet Standen
Janet Standen


jeff walkowski
Jeff Walkowski

Contact Us

1000 Westgate Drive, Suite 252
St. Paul, MN 55114

phone:  651. 290. 7491
fax:  651. 290. 2266

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