- About Qualitative and QRCA
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The QRCA Advance Committee elevates professionalism in the qualitative research industry by recognizing those members who demonstrate commitment to the profession by participating in educational programs.
The Annual Conference Committee plans the annual qualitative research conference dedicated to furthering knowledge and understanding of the practice and utilization of qualitative research.
The Connections Committee enriches the QRCA member experience by soliciting, editing and publishing a range of member-reported SIG, chapter, member and industry-relevant information in a monthly online newsletter.
Laurie Bredenfoerder, Chair
The Field Committee works to promote the highest level of professionalism, accuracy, and honesty with regard to recruitment, supplier/vendor partnership, and the treatment of study participants.
Michelle Finzel, Chair
The Global Outreach Committee promotes QRCA amongst potential international members around the world, promotes the GOS Scholarship(s) and selects the recipients.
The Industry Relations Committee is responsible for QRCA’s interactions with the broader marketing research industry. Specifically, IRCOM develops and manages relationships with selected industry associations and media partners.
The primary objective of the Membership Committee is to brainstorm, organize and implement initiatives that increase the awareness of current member benefits and that enhance membership value, with the principal goal of retaining current members.
Elizabeth McKinley, Chair
The Qcast Committee plans QRCA-sponsored bi-monthly webcasts on qualitative research topics. Qcasts provide professional education opportunities to market researchers and marketers.
Liz Van Patten, Chair
Qualitative Excellence Award Committee:
This Qualitative Excellence Award committee honors creative problem solvers by promoting a unique industry award, The QRCA Award for Excellence in Qualitative Research…or more affectionately known as the “Qually” Award.
Kayte Hamilton, Chair
The Sponsorship Committee provides significant additional revenue for QRCA that enables us to offer benefits that enhance membership value and support our leadership role in qualitative.
Rob Volpe, Chair
The VIEWS Committee plans and executives the quarterly QRCA VIEWS magazine whichis intended to provide information and resources for qualitative research practitioners as well as those who support or are involved in qualitative research.
The Worldwide Conference on Qualitative Research Committee plans the bi-annual qualitative research conference dedicated to furthering knowledge and understanding of the practice and utilization of qualitative research around the world.
Chris Kann, Chair
This committee empowers and champions professionals and students aged 35 years and younger in the development of meaningful careers within the qualitative research field.
Task Forces and Advisory Committees
Investment Advisory Group
Marketing Advisory Group