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QRCA Diversity, Equity & Inclusion (DE&I)



QRCA is working towards building a more diverse, inclusive, and equitable qualitative research community and broader research industry.

The QRCA Diversity, Equity & Inclusion (DE&I) Task Force was formed in late 2019 and formally announced during our Annual Conference in January 2020.This member volunteer group, with the support of the Board of Directors, is charged with conducting human-centered, data-driven research and using the results to recommend organizational strategies that foster racial and gender diversity and inclusion globally. While this work is underway, the DE&I Task Force will encourage understanding of those different than us and social accountability for change among membership through educational sessions, content, and other initiatives.

Read QRCA’s statement on our Commitment to Anti-Racism and how we are standing solidarity with the Black community here.

Our Initiatives


DE&I Monthly Series

The DE&I Monthly Series will feature leaders and experts to discuss critical topics concerning race, gender, culture, stereotypes and beyond. Following each session, an open and frank conversation on the topic will be held, moderated by members of the DE&I Task Force. Sessions are held on the third Tuesday of the month. Check the Events Calendar to sign up for the next session.

Latest session:
Inclusive Research: Making Research Accessible to People with Disabilities
July 14


DE&I Member Forum

Open to members only, this is a dedicated virtual discussion group to continue talking with speakers from the DE&I Monthly Series. It also encourages members to chat generally about diversity, inclusion, equity, multiculturalism, LGBTQIA, gender identity, and more.

QRCA members can access the Forum here.


#BlackMRX Chat

#BlackMRX Chat is an insights and research industry networking group for students and professionals who identify as Black, of African or Caribbean descent and are in the insights and research spaces. Launched in June 2020, #BlackMRX Chat is like a company-agnostic employee resource group (ERG) – it's a safe space to build relationships, support each other's endeavors, exchange ideas and information, and to discuss issues of importance around a shared ethnic identity. 

Live Sessions
#BlackMRX Chats are held monthly on the last Wednesday of the month and are hosted by Black QRCA members. They are open to both members and non-members. Check the Events Calendar to sign up for the next session.

Find us on LinkedIn for everyday conversation on current events and more.


QRCA For Good: Pro Bono Qualitative Research Opportunities

The QRCA offers pro bono qualitative research services to non-profits in the social justice and human rights spaces. We invite organizations to complete this short Google Form to schedule a call with QRCA member representatives to see if your research needs and our available member researchers are a match!

George Floyd

Special Series on Race & Anti-Black American Racism (June – August 2020)

To quote African American author and essayist, James Baldwin: “Not everything that is faced can be changed. But nothing can be changed until it is faced.” The more one understands the history of an ethnic group and how it shapes their worldview, the better the insights gleaned from research, the better the relationship between the group and your or your client’s brand and the better an allyship. 

In our ‘Special Series on Race & Anti-Black Racism’, we will learn the context behind the current Black Lives Matter protests starting from how the historical construction of race has shaped our perceptions of blackness and non-blackness to how researchers can acknowledge their privilege in order to better see the context to understanding the individual segments within the Black American population and why a diverse market research industry matters. This series will run from June to August 2020.

Resource Library


A selection of content developed by QRCA members and invited guests that we find great.

Tap Into Multicultural (Hispanic) Respondents: A How To Guide
VIEWS Magazine, Summer 2020
Read article

LatinX: Lost in Translation? Eight Tips for Conducting Online Research with Hispanics (Members only)
VIEWS Magazine, June 2020
Read Article

Multicultural SIG Webinar: Reframing the Total Market View
October 19, 2018
Listen to Webinar

Multicultural SIG Webinar: Eight Make-Or-Break Rules for Marketing to Race, Ethnicity and Sexual Orientation
April 27, 2018
Listen to Webinar

Dear Designers...We Need to Talk About Race!
Multicultural SIG, August 14, 2020
View webinar

Conduct Better Multinational Research by Accounting for Cultural Differences
VIEWS Magazine, Summer 2020
Read article

The Problem With Privilege
July 13, 2020
Listen to Webinar
Download slides
View Resource Guide

Qcast Webinar: How the Language of Culture and Community Is Reshaping Research
July 19, 2018
Listen to Webinar

Inclusive Research: Making Research Accessible to People with Disabilities
July 14
Download Slides
View Resource Guide

Inclusive Research: Making Research Accessible to People with Disabilities
Views Magazine, Spring 2020
Read Article

Multicultural SIG Webinar: Meanings and Awareness Across the Spectrum of d/Deaf Community
April 3, 2020
Listen to Webinar



July 7, 2020
QRCA DE&I Monthly Report
QRCA Works to Know Better and Do Better

June 24, 2020
QRCA Debuts #BlackMRX Chat

June 3, 2020
Statement on QRCA's Commitment to Anti-Racism

QRCA stands in solidarity with the Black community. 

DE&I Blog

Keep up-to-date with what the DE&I Task Force is doing, get helpful resources and read opinion pieces from QRCA members as well as guest commentary.

QRCA Works to Know Better and Do Better

qrca blog

Read Post

Like what you see? Read more about general qualitative research topics at QRCA’s main blog, QualPower, and magazine, VIEWS.

Upcoming Events

How Language Means: What Everyone Needs to Know about ‘Languaging’ Connection
Tuesday, October 13
2:00 pm – 4:00 pm EDT

#BlackMRX Chat
Wednesday, October 28
6:00 pm – 7:30 pm EDT

#BlackMRX Chat
Wednesday, December 2
6:00 pm – 7:30 pm EDT

Our Member Volunteer Team

shannon danzy

Shannon Danzy

Principal, danzy consults.

  • Chair, Young Professionals Committee
  • Co-Chair, NY Metro Chapter

susanna franek

Susanna (Whitmore) Fránek

Cultural Anthropologist, Ethnologix

  • Chair, Multicultural SIG

roben allong

Board Liaison
Roben Allong

CEO, Lightbeam Communications

  • Treasurer, Board of Directors
  • Co-Chair, NY Metro Chapter

Our Team

alicia menanteau

Alicia Menanteau F., PhD.

antonella fabri

Antonella Fabri

brittney hopgood

Brittney Hopgood

caroline volpe

Caroline Volpe

cherri christiansen

Cherri Christiansen

colleen kollman

Colleen Kollman

janet standen

Janet Standen

kelly heatly

Kelly Heatly

kelsey segaloff

Kelsey Segaloff

patricia raspberry

Patricia Raspberry

rob volpe

Rob Volpe

tom rich

Tom Rich

Vivianne Hiriart-Riedemann

Vivianne Hiriart-Riedemann

missy carvin

Missy Carvin

michelle finzel

Michelle Finzel

kayte hamilton

Kayte Hamilton

marc engel

Marc Engel

Barbara Hairston

Barbara Hairston

anna marie trester

Anna Marie Trester

criscillia benford

Criscillia Benford

Maria Puras

Maria Puras

Contact Us

1000 Westgate Drive, Suite 252
St. Paul, MN 55114

phone:  651. 290. 7491
fax:  651. 290. 2266

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