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QRCA Diversity, Equity and Inclusion
QRCA Young Quallies




George Floyd

Statement on QRCA's Commitment to Anti-Racism
QRCA stands in solidarity with the Black community.

(June 3, 2020)


QRCA is working towards building a more diverse, inclusive and equitable qualitative research community. As a professional association, we are committed to identifying and acting on the ways in which our organization can do this work, including:

  • Increasing diversity and inclusion within our own organization and in the market research industry so it is more reflective of the world in which we operate.
  • Educating ourselves, the research industry, and the clients we serve to embrace cultural differences and to build empathy skills that move us beyond biases, seen and unseen.
  • Creating pathways to connect qualitative research practitioners with social justice and human rights organizations in need of pro bono qualitative research services to advance their missions.

The Diversity, Equity & Inclusion (DE&I) Task Force was formed in late 2019 and officially recognized during QRCA’s Annual Conference in February 2020. Our member volunteer group, with the support of the QRCA Board of Directors, will define goals and develop a strategic roadmap to drive real change based on a review of the organization’s operational areas, members' experiences and needs, as well as the larger industry. Along the way, we will provide members with opportunities to learn and engage in community discussions that will build, for example,  cultural understanding and empathy skills. 

Pro Bono Qualitative Research Partnerships

As part of our DE&I efforts, the QRCA is offering pro bono qualitative research services to non profits in the social justice and human rights spaces. We invite organizations to complete this short Google Form to schedule a call with QRCA member representatives to see if your research needs and our available member researchers are a match!

Upcoming Events

Multicultural SIG: Dear Designers...We Need to Talk About Race!
Tuesday, July 10
12:00–1:00 pm ET

DE&I Task Force: The Problem With Privilege
Monday, July 13
12:00 pm – 1:30 pm ET

DE&I Task Force: Listening Circle
Monday, July 13
1:45 pm – 3:00 pm ET

DE&I Task Force Monthly Series: Inclusive Research: Making Research Accessible to People with Disabilities
Tuesday, July 14
2:00-3:30pm ET

PART II – A Primer on Race and Blackness in America
Friday, July 24
12–1:30 pm ET

QRCA DE&I Task Force: Listening Circle
Monday, August 3
7:00pm ET

DE&I Task Force: A Primer on Race and Blackness in America
June 29, 2020
Listen to Webinar
Download slides

LatinX: Lost in Translation? Eight Tips for Conducting Online Research with Hispanics (Members only)
June 2020
Read Article

Latino SIG Webinar: Reframing the Total Market View
October 19, 2018
Listen to Webinar

Multicultural SIG Webinar: Eight Make-Or-Break Rules for Marketing to Race, Ethnicity and Sexual Orientation
April 27, 2018
Listen to Webinar

Qcast Webinar: How the Language of Culture and Community Is Reshaping Research
July 19, 2018
Listen to Webinar

Inclusive Research: Making Research Accessible to People with Disabilities
Views Magazine, Spring 2020
Read Article

Multicultural SIG Webinar: Meanings and Awareness Across the Spectrum of d/Deaf Community
April 3, 2020
Listen to Webinar (coming soon)

DE&I Task Force: Listening Circle: #BlackMRX Chat
June 24, 2020

DE&I Task Force: Listening Session
June 8, 2020

Interested in keeping the dialogue going?


shannon danzy

Shannon Danzy

Principal, danzy consults.

  • Chair, Young Professionals Committee
  • Co-Chair, NY Metro Chapter

susanna franek

Susanna (Whitmore) Fránek

Cultural Anthropologist, Ethnologix

  • Chair, Multicultural SIG

roben allong

Board Liaison
Roben Allong

CEO, Lightbeam Communications

  • Treasurer, Board of Directors
  • Co-Chair, NY Metro Chapter

Our Team

alicia menanteau

Alicia Menanteau F., PhD.

antonella fabri

Antonella Fabri

brittney hopgood

Brittney Hopgood

caroline volpe

Caroline Volpe

cherri christiansen

Cherri Christiansen

colleen kollman

Colleen Kollman

janet standen

Janet Standen

kelly heatly

Kelly Heatly

kelsey segaloff

Kelsey Segaloff

patricia raspberry

Patricia Raspberry

rob volpe

Rob Volpe

tom rich

Tom Rich

Vivianne Hiriart-Riedemann

Vivianne Hiriart-Riedemann

missy carvin

Missy Carvin

michelle finzel

Michelle Finzel

kayte hamilton

Kayte Hamilton

marc engel

Marc Engel

Barbara Hairston

Barbara Hairston

Contact Us

1000 Westgate Drive, Suite 252
St. Paul, MN 55114

phone:  651. 290. 7491
fax:  651. 290. 2266

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