QRCA is working towards building a more diverse, inclusive and equitable qualitative research community. As a professional association, we are committed to identifying and acting on the ways in which our organization can do this work, including:
Increasing diversity and inclusion within our own organization and in the market research industry so it is more reflective of the world in which we operate.
Educating ourselves, the research industry, and the clients we serve to embrace cultural differences and to build empathy skills that move us beyond biases, seen and unseen.
Creating pathways to connect qualitative research practitioners with social justice and human rights organizations in need of pro bono qualitative research services to advance their missions.
The Diversity, Equity & Inclusion (DE&I) Task Force was formed in late 2019 and officially recognized during QRCA’s Annual Conference in February 2020. Our member volunteer group, with the support of the QRCA Board
of Directors, will define goals and develop a strategic roadmap to drive real change based on a review of the organization’s operational areas, members' experiences and needs, as well as the larger industry. Along
the way, we will provide members with opportunities to learn and engage in community discussions that will build, for example, cultural understanding and empathy skills.
Pro Bono Qualitative Research Partnerships
As part of our DE&I efforts, the QRCA is offering pro bono qualitative research services to non profits in the social justice and human rights spaces. We invite organizations to complete this short Google Form to schedule a call with QRCA member representatives to see if your research needs and our available member researchers are a match!