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Fundamentals Program

Online Qualitative Fundamentals Certificate Program

Fundamentals

The online qualitative toolkit has grown tremendously over the past 20 years, with new digital methodologies vastly expanding the ways we talk to consumers. No longer are we limited to just chat groups or messages boards; today’s digital toolkit includes everything from real-time virtual focus groups to remote ethnography and even social media listening. Mastering these tools is critical for today’s qualitative researchers.

QRCA’s new Online Qualitative Fundamentals Certificate Program allows researchers to explore all aspects of online qualitative, from design to execution and analysis. Through seven learning modules, researchers will gain an understanding of the diverse tools available and how to use them to meet research objectives. 

After completing all seven modules, researchers will earn a QRCA Online Qualitative Fundamentals Certificate of Completion, which will demonstrate to current or prospective clients, colleagues, and employers that they have made a commitment to learning about online qualitative research with QRCA, the largest and most collaborative community of qualitative professionals worldwide.

Target: 

New qualitative researchers and veteran researchers who want to expand their skill set to online research; research buyers or end users who want to gain some “know how” when working with vendors.

Cost: 

QRCA Members earn this Certificate of Completion for FREE after viewing all seven modules.

Non-members can purchase an Online Qualitative Fundamentals course package for $149 (a $200 value), which provides access to all seven modules. Upon viewing those seven modules, non-members will also earn the Certificate of Completion.

Non-members: If you attended one or more of the sessions in this series held in April 2020, you can purchase the certificate program at a discount. Discount will be automatically applied to your cart upon purchase.

If you have questions, please contact events@qrca.org.



REGISTER FOR FULL PROGRAM

Not interested in attending all seven modules? Individual modules are free to members and start at $25 for non-members. Links to individual programs are listed below each session.


The seven modules are:

1

LIVE: Wednesday, September 23 from 1:00–2:00pm ET

Launching Online Qual Projects – What's Different from In-Person

Does online qual feel unapproachable? What does the set-up of online and in-person projects have in common, and how are they different? And how does one even get started? Learn how thoughtful design, careful planning, and clean recruiting will maximize your project’s chance for success. Hear true tales and tips from longtime QRCA members. After this session, you’ll have the knowledge and confidence to be ready to launch your first online project.

REGISTER FOR MODULE



1

LIVE: Wednesday, September 30 from 1:00–2:30pm ET

Analytical Strategies and Tools for Online and Offline Studies – Traditional to Digital

The amount of data we gather in some qualitative studies can be overwhelming – especially data from multi-day message boards. Traditional methods of analysis are functional, but they can be time-consuming. Digital tools can assist in the process. This webinar will begin with a quick review of traditional (no-tech or low-tech) tools, then will expose you to a sampling of higher-tech tools (Delve, NVivo, Reduct, and Relative Insight), explained by the QRCA members who use them. This will not be a how-to session; rather, it is “tasting menu” of some of the tools that can make the analysis of qualitative data less daunting.

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1

ON-DEMAND
Overview of Online Qualitative

Get a high-level overview of all of the online methodologies available to qualitative researchers today. Video chats, text chats, and longer-term message boards will be covered, along with an introduction to social media research. Pros and cons of each method will be highlighted, along with considerations to help decide which method is best in certain circumstances.  

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1

ON-DEMAND
Webcam Interview and Group Techniques

Get national reach and honor social distancing by conducting webcam interviews and groups. Interviews and small group discussions can be conducted over the phone, computer or tablet. They're easy for participants to join and for clients to observe live or recorded. Learn how to optimize your in-person moderation skills to the digital world. Get some tech tips on how to make the experience a smooth one for everyone involved. Add this synchronous tool to your toolbox to expand your options and meet people where they are!

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1

ON-DEMAND
Succeed with Online Chat Focus Groups

Learn how online focus groups via real time chat can expand your insights, lower costs, and increase the speed of your deliverable in today’s new world. Jennifer began her online qual journey using AOL chat rooms in 1995 and never looked back. She has since moderated over a thousand online focus groups and shares what ensures a boom and how to avoid a bust. Get the skinny on why this unsung online qual methodology deserves your attention. Don’t miss out!

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1

ON-DEMAND
Revisiting Online Bulletin Boards

Learn how online bulletin boards (OLBBs) can take the place of your previously planned in-person focus groups and/or one-on-ones during COVID-19 with a safe, convenient, and highly flexible methodology that also works great for longitudinal and global studies.

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1

ON-DEMAND
Social Media: Are You Listening?

Every day, millions of consumers share their experiences, perceptions, opinions, and actions from the comfort of their couch. These conversations are happening in real-time on social media channels, blogs, forums and in news site commentary. When in-person research methods aren’t possible…and even once they are again…one way to get an immediate baseline read on consumer wants, needs, sentiment, emotion, timing and influence on a research topic is through social conversation analysis. In this module, the presenters will share why social media conversation analysis is important to researchers, what information is available (teaser: it's not just social media channels!), how to talk about it with clients, and what it takes to get started.

REGISTER FOR MODULE




REGISTER FOR FULL PROGRAM

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