International Market Research Day 2023

[Qualitative] Research for a Better World
The 2023 International Market Research Day theme, Research for Better World, gives QRCA members the opportunity to shine light on qualitative research as a tool for good. The event will showcase 4 research studies that contributed to societal good in areas like reducing inequalities, sustainability and environmental impact.

Presentations and speakers include:

• Hospital ER Re-admissions Reduced for US Hispanic Patients
  by Isabel Aneyba, Comarka Consulting and Marketing Research
• Advancing Diversity in the Inner City
  by Laura R. Oswald, Ph.D.
• Cooperation vs. Competition in Agriculture Helps Socialize Sustainable Farming Practices
  by Pamela Batzel, Finch and the Frog
• The Adultification of Black Girls in Canada
  by Stella Igweamaka (YPG winner) & Nana Appah for Black Canadian Women in Action (BCW)

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International Market Research Day 2022

QRCA participated in ESOMAR's IMRD2022 by sharing a video featuring QRCA members talking about qualitative research projects focused on sustainability to dovetail with the IMRD2022 theme of "Sustainable Development Goals."

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QRCA Members talk about the IMRD2021 theme of "Building a Better Future Through Insights"

QRCA participated in ESOMAR's IMRD2021 (International Market Research Day). The video features QRCA members talking about how qualitative research dovetails with the IMRD2021 theme of "Building a Better Future Through Insights."

 

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International Market Research Day 2020

QRCA celebrates International Market Research Day 2020 with our fellow researchers across the globe by sharing a few ways we’ve reached out and helped the community during this difficult time. Why? Because we are all in this together, and insights must continue!